21 may 2026
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Lego
LEGO Fan Zone: LEGO Transforms the 2026 FIFA World Cup into a Huge Creative Playground in the Heart of Paris
LEGO has never hidden its desire to move beyond the traditional boundaries of toys and venture into much broader cultural territories, but with the announcement of its very first LEGO Fan Zone dedicated to the 2026 FIFA World Cup, the Danish brand is clearly taking its experiential strategy in France to a new level. Set up at the Parc de la Villette in Paris from June 13 to July 19, 2026, this event space spanning over 1,800 m² aims to transform one of the world’s biggest...
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