Convention - SDCC 2026: UCC Distributing Brings Dungeon Crawler Carl, Teenage Mutant Ninja Turtles, Hello Kitty and More to Booth #5613

By Mulder, 05 july 2026

For several years, UCC Distributing has transformed its San Diego Comic-Con booth into one of the convention's busiest destinations, attracting collectors with an eclectic mix of anime, gaming, horror, television and pop culture exclusives that often disappear within hours. Returning to Booth #5613 along the back wall of the San Diego Convention Center, the company is once again preparing one of the most diverse merchandise offerings of SDCC 2026. Easily located from Lobby/Hall B1 thanks to a new giant neon sign and staff guiding attendees, the booth is expected to become one of the convention's key shopping hotspots. While the catalog spans everything from Hello Kitty to Godzilla, the undisputed headline this year is the public debut of Playmates Toys' first Dungeon Crawler Carl collectibles, arriving months ahead of their planned retail launch this fall. The appearance is particularly significant because the bestselling LitRPG phenomenon created by Matt Dinniman has rapidly evolved from an independently published novel series into one of genre publishing's biggest success stories, with more than six million books sold, multiple multimedia adaptations in development and an increasingly ambitious merchandising program. Earlier this year, Playmates Toys officially unveiled its first figures during Toy Fair, confirming SDCC as the launchpad for the line before wider distribution.

The centerpiece of the booth is unquestionably the Dungeon Crawler Carl range. Collectors will discover a 6-inch articulated Carl figure accompanied by Princess Donut, equipped with numerous accessories taken directly from the novels, including the Prism Industries Capacitating and Focusing Goggles complete with magic missiles, the Enchanted War Gauntlet of the Exalted Grull, the Enchanted Nightgaunt Cloak of Stoutness, removable blood splatter effects, interchangeable hands, a bloody fist, removable foot goo and an alternate head sculpt. A San Diego Comic-Con exclusive edition will feature distinctive packaging together with additional blood-splatter detailing. UCC is also introducing the Dungeon Highlights diorama recreating one of the saga's most memorable moments as Mongo carries Princess Donut across the severed arm of a ManTauR, accompanied by a special poster. The exclusive Gold "Crawl Con" Loot Box embraces the fictional universe's corporate satire by packaging a flocked Princess Donut figure, a gold Best In Show trophy, a Crawl Con card and convention-exclusive presentation styled as authentic Borant Corporation memorabilia. Fans can further immerse themselves through Legendary Crawl Con Trading Cards, each pack containing six foil cards illustrated by Luciano Fleitas, depicting crawlers, NPCs, monsters and supporting characters, while chase variants encourage repeat purchases despite the warning that longtime readers may encounter spoilers from books one through seven. The strategy reflects how Dungeon Crawler Carl has successfully expanded beyond literature into a full entertainment brand, with toys, trading cards, tabletop games, graphic novels and a live-action television adaptation currently in development.

Nostalgia remains another pillar of the UCC offering through an all-new collaboration with Playmates Toys celebrating the Teenage Mutant Ninja Turtles. The Platinum Shell Collection transforms Leonardo, Donatello, Michelangelo and Raphael into blind-box collectible statues presented inside graffiti-covered packaging that perfectly echoes the franchise's sewer origins. Every Turtle is available in three metallic finishes—green, silver and gold, with Donatello's standard edition leaning toward a bronze-gold appearance—creating twelve total variants for completionists. Green metallic editions serve as the standard releases, while rarer silver versions and ultra-rare gold editions provide the thrill of the hunt that has become central to today's blind-box collecting culture. Rather than simply releasing static figures, UCC is embracing the increasingly popular mystery-box experience that has become a dominant trend across both Asian and Western collectible markets.

The convention-exclusive Fuggler assortment continues UCC's tradition of embracing quirky collectibles. The 2026 SDCC Exclusive "Blinged Out Gold Collection" consists of a 10-piece figure set where each package includes three surprise Fugglers selected from a total roster of twenty-four possible figures. Alongside it arrives the worldwide debut of the premium "Fart-Nado" blind box, a release whose intentionally absurd concept perfectly matches the brand's offbeat personality. Gaming fans are equally represented through the SDCC-exclusive Adopt Me! Strawberry Draik Deluxe Plush, which not only reproduces one of the game's popular creatures in plush form but also includes an exclusive downloadable content code unlocking in-game content, further illustrating how physical collectibles increasingly bridge digital gaming experiences.

Monster movie enthusiasts receive one of the rarest convention exclusives in the entire lineup with the SDCC Exclusive Funko Pop! Super Legendary SpaceGodzilla, limited to only 1,000 pieces worldwide, making it one of the convention's most coveted vinyl releases. Collectors of Toy Story memorabilia can pursue the exclusive Thrilljoy Lotso Bear, where each purchase carries the possibility of obtaining the standard figure, a Chuckles Chase variant with odds of one in six, or the even scarcer Super Chase Chunk edition. Meanwhile, Sanrio enthusiasts gain first access in the United States to the Hello Kitty & Friends Colorful Life Trading Card Box, each containing thirty-six booster packs and establishing an entirely new collectible card series dedicated to the beloved characters.

Among the most original launches is the first officially licensed Hello Kitty Squishy Dumplings collection. Inspired by steamed bao buns, every mystery package hides one squishy dumpling featuring one of eight recognizable Sanrio characters including Hello Kitty, Kuromi, Keroppi, Badtz-Maru and several others. For Comic-Con, UCC is offering the exclusive Golden Glitter edition, available nowhere else and positioned as the premium collectible within the line. Simultaneously, attendees will also be able to purchase the first retail editions before their wider commercial release later this year, including the Original, Glitter and Glow-in-the-Dark versions. This simultaneous introduction of both convention exclusives and standard editions gives early adopters the opportunity to begin building the collection months ahead of general consumers while still reserving one finish exclusively for SDCC attendees.

Blind-box fans will find another major attraction through six exclusive Baby Three Vinyl Plush collections, reflecting the brand's remarkable international growth. Each themed assortment introduces a unique aesthetic—Day of the Dead City Connect, Cute Dumplings, Cat in Teddy Bear Costume, Kawaii Teddy Bear, Cute Panda and Gothic Lolita—with every collection hiding an Ultra Rare Chase limited to only twenty examples worldwide. The increasingly sophisticated chase system mirrors the broader evolution of designer toys, where scarcity has become as important as artistic design in driving collector enthusiasm and convention excitement.

Rounding out the lineup are several additional exclusives aimed at family and animation fans. Littlest Pet Shop celebrates the Year of the Horse through exclusive Gold, Red and Green colorway figure sets. Cartoon Network enters the collectible footwear trend with the debut of its "Kicks" Mini Collectible Shoe Blind Boxes, each containing a surprise miniature sneaker inspired by iconic animated characters. Finally, Hello Kitty & Friends return with several flocked figure sets inspired by Japanese snacks and beverages, including the Japanese Snack eight-piece collection alongside dedicated Strawberry Milk and Chocolate Milk editions for Hello Kitty herself. Together, these releases demonstrate UCC Distributing's strategy of serving virtually every corner of modern fandom in a single booth, from bestselling novels and classic animation to kaiju cinema, designer toys, gaming, anime and nostalgic franchises. Judging by previous years—and considering the number of first-to-market launches and limited editions announced—Booth #5613 is once again likely to become one of the convention's earliest sell-out destinations, reinforcing UCC Distributing's growing reputation as one of San Diego Comic-Con's essential stops for collectors.