Events - Musée Grévin: Bad Bunny Will Join the Ranks of Global Icons This Week

By Mulder, 29 june 2026

Just a few days before his highly anticipated concerts in France, Bad Bunny will officially join the ranks of the personalities immortalized at the Musée Grévin on July 1, once again confirming the exceptional status the Puerto Rican artist has achieved on the global cultural scene. As Benito Antonio Martínez Ocasio—his real name—prepares to reunite with his European fans on a tour that will include stops in Marseille on July 1 and at Paris’s La Défense Arena on July 4 and 5, the Parisian institution is unveiling a new wax figure that celebrates both the musical phenomenon and the cultural icon he has become. This addition to Grévin perfectly illustrates the influence of an artist who, in less than a decade, has profoundly transformed the perception of Spanish-language music in the global entertainment industry.

Born in Bayamón, Puerto Rico, Benito Antonio Martínez Ocasio made a name for himself as early as 2016 with the tracks “Diles” and “Soy Peor,” before going on to collaborate with artists such as Farruko, Karol G, Ozuna, J Balvin, and Drake. The artist, whom many now consider the king of Latin trap and one of the leading figures in modern reggaeton, has played a major role in breaking down the linguistic barriers of popular music. His albums YHLQMDLG, El Último Tour del Mundo, and especially Un Verano Sin Ti have set new commercial standards, with the latter remaining the biggest streaming hit in Spotify’s history. More recently, Debí Tirar Más Fotos confirmed his incredible artistic dominance, continuing a career marked by records, Grammy Awards, and critical acclaim that extends far beyond the realm of Latin music.

The work carried out by the teams at the Musée Grévin represents a true artistic challenge. Unlike many celebrities who participate directly in the measurement sessions, Bad Bunny’s figure was created entirely from photographs. Sculptor Claus Velte and the creative workshops had to precisely recreate the contours of the face, skin tone, gaze, hair texture, and all physical features using only visual references. This particularly demanding method highlights the expertise of the museum’s workshops, which are capable of faithfully reproducing an international celebrity without having the subject present in person.

The chosen setting goes far beyond a simple portrait of the star and tells a real story. Visitors will find Bad Bunny seated in a white one-piece armchair, directly inspired by the visual world of Debí Tirar Más Fotos as well as the aesthetic developed during his spectacular halftime performance at Super Bowl LX in February 2026—the first performance predominantly in Spanish to take place on that legendary stage. Next to him, a second chair—deliberately left empty—invites visitors to take a seat for a photograph, while lush greenery immediately evokes Puerto Rico, the artist’s homeland. This setup transforms the statue into a truly immersive experience rather than a mere wax figure.

Among the most symbolic details is the presence of the famous “concho,” the small Puerto Rican toad that has become a staple in Bad Bunny’s visual universe. Far from being a mere aesthetic nod, this endangered species represents the artist’s personal commitment to preserving the biodiversity of his native island. By incorporating it into the concept of Debí Tirar Más Fotos, the singer pays tribute to Puerto Rico while drawing attention to the fragility of its natural heritage. The Musée Grévin thus embraces this ecological symbol, giving the statue a cultural and environmental dimension that remains true to the message the artist has championed in recent years.

The unveiling of this new figure comes at a particularly significant moment in Bad Bunny’s career. In addition to being one of the most-streamed artists on the planet, he has established himself as a key figure in the fashion world through his collaborations with Adidas, Gucci, and, more recently, Calvin Klein, for whom he became one of the leading international brand ambassadors in 2025. A notable actor in several Hollywood productions, a Super Bowl performer, an occasional WWE wrestler, and an ambassador for a new vision of masculinity in pop culture, he now embodies a figure whose influence extends far beyond the realm of music.

Founded in 1882 on the Grands Boulevards by journalist Arthur Meyer, the Musée Grévin continues its mission to reflect the evolution of global popular culture by welcoming a figure whose impact transcends linguistic and geographical boundaries. By adding Bad Bunny to its collection, the museum is not only celebrating a chart-topping star but also an artist who has helped make Spanish-language music a truly universal phenomenon. For the many fans expected in Marseille and then in Paris in the coming days, this statue is now a must-see stop before or after the concerts on a European tour that will also take him to Stockholm, Warsaw, Milan, and Brussels, confirming once again the international scope of the Bad Bunny phenomenon.

Discography:
2018 - X 100pre
2020 - YHLQMDLG
2020 - El Último Tour Del Mundo
2022 - Un Verano Sin Ti
2023 - Nadie Sabe Lo Que Va a Pasar Mañana
2025 - Debí Tirar Más Fotos

(Source: press release)