San Diego, Promenade Plaza à l'hôtel Hilton Bayfront, 25 july 2025
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Convention
SDCC 2025 : The Old Spice x Superman Fresh Landing Experience Lands with Heroic Scent and Galactic Flair
San Diego Comic-Con has long been the stage for the unexpected, but this year, the Promenade Plaza at the Hilton Bayfront became ground zero for one of the most creative brand activations in recent memory. Old Spice, the legendary name in men’s grooming, joined forces with DC’s most iconic hero to unveil the Old Spice x Superman Fresh Landing — an immersive, scentsational celebration of the Man of Tomorrow. Far from a simple product launch, this...
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