10 february 2026
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Hasbro
Harry Potter: Hasbro secures global license and prepares for a new era of magical toys
In a strategic move that resonates in both the toy and global entertainment industries, On February 10, 2026, Hasbro formalized a multi-year global licensing partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP), which will make it the global master licensee for toys and games inspired by the Harry Potter universe, starting in 2027. This alliance comes on the heels of the launch of the new original Harry Potter series produced by Warner Bros. Television, which is...
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