Exhibition - Lionsgate Redefines Immersive Entertainment with the John Wick Experience in Las Vegas

By Mulder, Las Vegas, Area 15, 30 march 2025

Las Vegas, the city of neon lights and boundless entertainment, has just welcomed an electrifying new attraction that is set to captivate fans of action cinema. The John Wick Experience, a groundbreaking interactive adventure developed by Lionsgate in collaboration with AREA15 and Egan Productions, offers fans of the acclaimed franchise the ultimate opportunity to step into the dangerous and enigmatic world of professional assassins. Spanning an expansive 12,000 square feet, this adrenaline-fueled attraction is more than just an interactive event—it’s an all-encompassing cinematic experience designed to blur the lines between reality and fiction.

From the moment visitors cross the threshold of The John Wick Experience, they are fully immersed in the franchise’s shadowy universe. Unlike a traditional escape room or theatrical attraction, this experience is designed to be highly interactive and story-driven, drawing players into an original high-stakes mission that challenges their wit, reflexes, and ability to navigate a world where danger lurks in every shadow. The environment is meticulously crafted to mirror the aesthetic and tone of the John Wick films. Guests will explore intricately designed sets featuring key locations from the franchise, including the infamous Continental Hotel, where the rules of the assassin underworld reign supreme. Participants will also encounter live actors, some of whom portray new characters within the John Wick universe, ensuring that each visit unfolds in a unique and unpredictable manner. Adding to the immersion, the attraction boasts two exclusive themed bars and a retail shop filled with collectibles and merchandise inspired by the series. Whether sipping on a handcrafted cocktail in an opulent Continental-inspired lounge or perusing an arsenal of John Wick memorabilia, visitors will find themselves truly embedded in this legendary world.

The authenticity of The John Wick Experience is a testament to the involvement of Chad Stahelski, the director behind all four films in the franchise. Alongside key figures such as Basil Iwanyk and Erica Lee of Thunder Road Films and the renowned stunt team 87Eleven Entertainment, Stahelski ensured that the experience remained faithful to the film’s stunning cinematography, deep mythology, and precise action sequences. According to Jenefer Brown, Lionsgate’s Executive Vice President & Head of Global Products and Experiences, the priority was to make visitors feel as if they had stepped directly into the film. “This attraction was built for fans who have always dreamed of being part of the John Wick universe,” Brown stated. “From the moment they enter, they will be tested, challenged, and immersed in a world where every decision matters.”

One of the defining aspects of The John Wick Experience is its dynamic storytelling structure. Unlike conventional attractions where experiences are largely static, this adventure evolves with each visit. Guests will be handed classified information, encounter secret areas, and be forced to make critical decisions that influence the direction of their journey. With branching storylines and fresh challenges introduced regularly, repeat visits promise new twists, characters, and dilemmas. This level of interactivity and realism required the expertise of Egan Productions, a leader in the field of immersive entertainment. Known for their work on other Las Vegas-based attractions such as The Official SAW Escape and Escape Blair Witch, Egan Productions has perfected the formula for blurring cinematic storytelling with live-action interactivity. Jason Egan, the visionary behind these experiences, described The John Wick Experience as a “must-visit for any action film enthusiast,” stating that it is “one of the most ambitious, immersive projects we’ve ever undertaken.”

The debut of The John Wick Experience coincides with an exciting period of expansion for the franchise. Beyond the four highly successful films, Lionsgate is doubling down on John Wick’s world-building with multiple spinoffs in development. Ballerina, starring Ana de Armas, is set to hit theaters on June 6, 2025, while a Donnie Yen-led spinoff centered on his character, Caine, is also in the works. Additionally, a new television series, John Wick: Under the High Table, is in production, featuring both Chad Stahelski and Keanu Reeves as executive producers. Further cementing John Wick’s place in pop culture, Lionsgate is developing a AAA video game set in the franchise’s universe, offering fans yet another way to engage with its high-octane action and deep lore. The John Wick Experience, therefore, stands as a pivotal piece in this larger expansion strategy—giving fans the chance to live out their own John Wick saga in real time.

Located within AREA15, the cutting-edge entertainment district in Las Vegas, The John Wick Experience finds itself among some of the most innovative and immersive attractions in the world. AREA15 is celebrated for its interactive installations and avant-garde experiences, with popular destinations such as Meow Wolf’s Omega Mart, Illuminarium, and the forthcoming Museum of Ice Cream flagship location. As a district that pushes the boundaries of traditional entertainment, AREA15 serves as the ideal backdrop for an attraction as unique and ambitious as The John Wick Experience. Guests visiting this revolutionary entertainment hub can seamlessly transition from neon-lit art exhibits to the pulse-pounding world of John Wick, making for an unforgettable night in Sin City.

For those eager to test their skills in John Wick’s deadly world, tickets are now available at www.JohnWickExperience.com. The experience is also included in AREA15’s Level 3 and Level 4 Experience Passes, offering visitors access to multiple immersive attractions within the complex. Fans can stay updated on exclusive content, event announcements, and special promotions by following @JohnWickExperience on social media. Whether you’re a die-hard fan of the franchise or simply looking for a one-of-a-kind adrenaline rush, The John Wick Experience promises to be an unmissable addition to Las Vegas’ ever-evolving entertainment landscape. Step inside, but remember—in the world of John Wick, every action has consequences.

Photos : Boris Colletier / Mulderville