Convention - SDCC 2022 : Discover the Mattel booth

By Mulder, San Diego, Convention Center, 20 july 2022

Mattel, Inc. is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company is a portmanteau of the names of two of the company's founders; the surname of Harold Matson and the first name of Elliot Handler.

In the early 1980s, Mattel produced video game systems, under its own brands and under license from Nintendo. The company has presence in 35 countries and territories and sells products in more than 150 countries. The company operates through three business segments: North America, international, and American Girl. It is the world's second largest toy maker in terms of revenue, after The Lego Group. Barbie was named the top global toy property for 2020 and 2021 per The NPD Group, a global information research company. Hot Wheels was named the top-selling global toy of the year, also for 2020 and 2021, also per NPD's judgment.

Masters of the Universe  is a sword and planet-themed media franchise created by Mattel. The main premise revolves around the conflict between He-Man (the alter ego of Prince Adam) and Skeletor on the planet Eternia, with a vast lineup of supporting characters in a hybrid setting of medieval sword and sorcery, and sci-fi technology. A follow-up series, She-Ra: Princess of Power revolves around He-Man's sister She-Ra and her rebellion against The Horde on the planet Etheria. Since its initial launch, the franchise has spawned a variety of products, including multiple lines of action figures, six animated television series, several comic series, video games, books and magazines, a daily newspaper comic strip, and two feature films (one animated, one live action).

Masters of the universe 

You can discover our photos on our Flickr page

Photos and video : Boris Colletier / Mulderville