LA-Event - Minions: the rise of Gru : Illumination's minions take over Hollywood 

By Mulder, 14 june 2022

On Friday, June 24, the Minions will have their hands and feet immortalized in cement at the Chinese Theatre on Hollywood Blvd., with franchise star Steve Carell and Illumination founder and CEO Chris Meledandri in attendance. Friday evening, Milk Studios Los Angeles will host celebrity guests and their families for The Skate Experience in Minionwood.

On Saturday, the World Fan Premiere of Minions: The Rise of Gru will take place at the Chinese Theatre, followed by a guest reception at Ovation Hollywood featuring a Minions-themed arcade and activities. "Despicable Discs," the pop-up record store, will allow fans to buy albums from artists featured on the film's '70s-era soundtrack at 1970s prices. All weekend, fans can enjoy Minions photo opportunities and activities under the famous Ovation Hollywood Arch at Hollywood Blvd. and Highland Ave.

Illumination's Minions are taking over Hollywood to celebrate the July 1 release of the new chapter from the biggest animated global franchise in history, Minions: The Rise of Gru. Beginning Friday, June 24, Hollywood becomes "Minionwood" for the entire weekend, with multiple events and activities for Minions fans of all ages. 

Illumination's Minions: The Rise of Gru tells the origin story of how the world's greatest supervillain first met his iconic Minions, forged cinema's most despicable crew and faced off against the most unstoppable criminal force ever assembled. Set in 1970s suburbia, when future supervillain Gru (Oscar® nominee Steve Carell) is just a 12-year-old boy, the film features more spectacular action than any film in Illumination history and is packed with the franchise's signature subversive humor. Minions: The Rise of Gru stars a thrilling new cast and features a killer '70s soundtrack courtesy of legendary Grammy-winning music producer Jack Antonoff.

On Friday, June 24, at 11 a.m., the Minions' hands and feet, represented by Minion Bob, will be immortalized in cement at an official ceremony at the legendary TCL Chinese Theatre on Hollywood Blvd. The ceremony will be attended by Oscar® nominee Steve Carell, who has voiced the character of Gru in every Minions and Despicable Me film, and by Illumination founder and CEO Chris Meledandri. 

On Friday evening starting at 6 p.m., Milk Studios Los Angeles will be transformed into the The Skate Experience in Minionwood, an invitation-only event. Celebrities and their families, media and creators will attend a special roller-skating event featuring a DJ set by Rise of Gru co-star RZA.

On Saturday, June 25 at 11 a.m., the Minions take over Ovation Hollywood, the premiere entertainment complex in the heart of Hollywood at Hollywood Blvd. and Highland Ave., with the unveiling of "Despicable Discs," a pop-up record store designed and created for the event. "Despicable Discs" is a fully immersive 1970s record store where guests who pre-register will be able to buy a record from artists on the upcoming Minions: The Rise of Gru soundtrack at 1970s prices, which is only $5! The vibrant, Minions-themed store features two secret rooms that house immersive photo spaces and a listening station, complete with Minion-ized artwork straight from the '70's musical era. "Despicable Discs" will be open all weekend, from 11 a.m. to 7 p.m. Appointments can be scheduled at www.despicablediscs.com beginning Thursday, June 16 at 12 noon pacific.

Then, on Saturday afternoon is the World Fan Premiere of Illumination's Minions: The Rise of Gru at the TCL Chinese Theatre. Starting with red-carpet arrivals at 12 noon, the film will premiere in four theaters simultaneously at 1 p.m. The four screenings will take place at the Chinese Theatre itself, plus in three theaters at the TCL Chinese 6. The invitation-only, pre-premiere reception at Ovation Hollywood will include a Minions-themed arcade and a host of mischievous activities. Following the Worldwide Fan Premiere, all premiere attendees can attend a post-premiere reception in the arcade as well.

On Sunday, the Minions-themed arcade will be open to the public from 10 a.m. to 3 p.m., and, throughout the weekend, the famous Ovation Hollywood Arch and courtyard will feature fun Minions activities, photo opportunities and more!

Synopsis : 
Growing up in the suburbs in the midst of the 70's with bell-bottom jeans and blooming hair, Gru devises a devious plan to get into a famous group of super villains known as the Vicious 6, of which he is the biggest fan. He is assisted in his task by the Minions, his rambunctious and loyal little companions. With the help of Kevin, Stuart, Bob and Otto - a new Minion with beautiful braces and a desperate need to please - they work together to build their first lair, test their first weapons, and launch their first mission. When the Vicious 6 sack their leader, the legendary "Wild Knuckles", Gru auditions to join the team. The interview goes awry, to say the least, and suddenly runs out of steam when Gru proves his superiority and suddenly finds himself their archenemy. Forced to flee, he has no choice but to turn to "Wild Knuckles" himself to find a solution, an encounter that will allow him to discover that even super villains sometimes need friends.

Minions: The Rise of Gru
Directed by Kyle Balda
Written by Brian Lynch, Matthew Fogel
Produced by Chris Meledandri, Janet Healy, Chris Renaud
Starring  Steve Carell, Taraji P. Henson, Michelle Yeoh, RZA, Jean-Claude Van Damme, Lucy Lawless, Dolph Lundgren, Danny Trejo, Russell Brand, Julie Andrews, Alan Arkin
Edited by Claire Dodgson
Music by Heitor Pereira
Production company : Illumination
Distributed by Universal Pictures
Release dates : June 13, 2022 (Annecy), July 1, 2022 (United States), July 6 , 2022 (France)
Running time : 88 minutes