05 january 2026
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Lego
The SMART PLAY system: a historic breakthrough unveiled at CES 2026 that combines creativity, technology, and emotions without a screen
“For more than 90 years, the LEGO Group has been stimulating the imagination and creativity of children around the world. As the world changes, so do we, innovating to meet the play needs of each new generation. The LEGO SMART Play system marks the next chapter in our LEGO play system, and we are thrilled to be able to offer it today,” said Julia Goldin, Chief Product & Marketing Officer at LEGO. The LEGO® SMART Play™ system is already shaping up to...
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