EnglishHasbro - Spider-Man: Brand New Day: Hasbro Unveils First Wave of Action Figures
By Mulder, 25 april 2026
During CCXP Mexico, Hasbro and Marvel officially revealed a new lineup of products inspired by Spider-Man: Brand New Day, the highly anticipated next chapter in the Spider-Man saga. Scheduled to arrive in theaters on July 29, 2026, in France and July 31, 2026, in the United States, the film is directed by Destin Daniel Cretton and sees Tom Holland return as Peter Parker, alongside Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. To celebrate the upcoming release, Hasbro is launching an extensive range of collectibles and toys spanning its Marvel Legends and ActionVerse lines, offering something for both dedicated collectors and younger fans eager to swing into action.
The first product revealed is the Marvel Legends Series Spider-Man, Spider-Man: Brand New Day figure, available for pre-order now through Hasbro Pulse and participating retailers at an approximate retail price of $27.99, with a Summer 2026 release planned. This highly detailed 6-inch-scale collectible recreates Spider-Man’s appearance from the upcoming film and features premium articulation, allowing fans to pose the character in a variety of dynamic action stances. The figure includes six accessories, consisting of four alternate hands and two web effects. According to the official product description, Peter Parker continues his mission to protect New York City while relying on his own ingenuity and self-developed technology, making this figure a faithful representation of the character’s latest cinematic evolution.
Joining Spider-Man in the Marvel Legends lineup is the Marvel Legends Series Hulk, Spider-Man: Brand New Day figure, which carries an approximate retail price of $46.99 and is also available for pre-order ahead of its Summer 2026 release. Standing in the traditional 6-inch Marvel Legends scale, this collectible version of Hulk is inspired by the character’s appearance in the film and includes five accessories: two alternate hands, two web effects, and an alternate head sculpt. The official description hints at an intriguing reunion between Peter Parker and Bruce Banner, with Spider-Man unsure whether Hulk will remember him after so much time has passed. The figure’s premium articulation and screen-inspired design make it a centerpiece item for Marvel collectors.
For younger fans, Hasbro is introducing the Marvel Studios Spider-Man: Brand New Day ActionVerse Spider-Man figure, available Summer 2026 at most major retailers for an approximate retail price of $9.99. Measuring 4.5 inches tall, this action figure includes six detachable accessories, multiple points of articulation, and a reusable accessory rack designed for convenient storage. The figure is intended to let kids recreate Spider-Man’s web-slinging adventures while expanding their ActionVerse collections with a movie-inspired version of the iconic hero.
Also joining the ActionVerse range is the Marvel Studios Spider-Man: Brand New Day ActionVerse Hulk figure. Retailing for approximately $9.99 and arriving in Summer 2026, this 4.5-inch-scale figure captures Hulk’s immense strength and power while remaining fully compatible with the rest of the ActionVerse collection. The figure includes six detachable accessories, multiple points of articulation, and a reusable accessory rack, giving young fans plenty of options for imaginative play and display.
Villain fans will be able to add Marvel Studios Spider-Man: Brand New Day ActionVerse Marvel’s Scorpion to their collections for an approximate retail price of $9.99. Inspired by the film’s version of the classic Spider-Man adversary, portrayed on screen by Michael Mando, this 4.5-inch figure comes with five detachable accessories, multiple points of articulation, and a reusable accessory rack. Designed for children ages 4 and up, the figure allows fans to recreate epic battles between Spider-Man and one of his most recognizable comic-book foes.
Rounding out the first wave is the Marvel Studios Spider-Man: Far From Home ActionVerse Black & Gold Suit Spider-Man figure, which will also retail for approximately $9.99 and arrive in Summer 2026. Based on the popular black-and-gold suit introduced in Spider-Man: Far From Home, this 4.5-inch figure includes an impressive ten detachable accessories, making it the most accessory-packed release in the initial ActionVerse assortment. Combined with multiple points of articulation and the reusable storage rack, it offers both display value and extensive play possibilities for younger Spider-Man enthusiasts.
This first Spider-Man: Brand New Day toy lineup provides an early glimpse into some of the key characters expected to play major roles in the film, including Spider-Man, Hulk, and Scorpion. By combining premium Marvel Legends collectibles aimed at adult fans with affordable ActionVerse figures designed for younger audiences, Hasbro is positioning itself to be a major part of the film’s merchandising rollout. With pre-orders already open for the Marvel Legends figures and the full range scheduled to hit stores in Summer 2026, Spider-Man fans have plenty to look forward to as the countdown to the movie’s release continues.
Synopsis :
Four years have passed. Peter, now an adult, lives alone and has deliberately cut himself off from the lives and memories of his loved ones. Fighting crime in a New York City that no longer recognizes him, he devotes himself entirely to protecting the city—a full-time Spider-Man—but as his responsibilities intensify, the pressure triggers a surprising physical transformation that threatens his very existence, while a strange new wave of crime gives rise to one of the most formidable threats he has ever faced.
Spider-Man: Brand New Day
Directed by Destin Daniel Cretton
Written by Chris McKenna, Erik Sommers
Based on Spider-Man by Stan Lee, Steve Ditko
Produced by Kevin Feige, Amy Pascal, Avi Arad, Rachel O'Connor
Starring Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, Mark Ruffalo
Cinematography : Brett Pawlak
Music by Michael Giacchino
Production companies : Columbia Pictures, Marvel Studios, Pascal Pictures
Distributed by ony Pictures Releasing
Release date : July 29, 2026 (France), July 31, 2026 (United States)