SDCC 2026: Jazwares Takes Over the Show Floor

San Diego Comic-Con 2026 once again gave toy companies a chance to turn the Exhibit Hall into a showcase for fandom, and Jazwares arrived with one of the broadest licensing mixes on the floor. At Booth #3513, the company brought together Pokémon, Squishmallows, Star Wars: Micro Galaxy Squadron, Five Nights at Freddy’s, AEW, Hello Kitty and Friends, Miraculous, KPop Demon Hunters, Marvel and tokidoki. Rather than concentrating on a single franchise, the display illustrated how Jazwares now operates across plush, action figures, miniature vehicles, costumes and collector-oriented releases, giving visitors several very different reasons to stop at the same booth.

SDCC exclusives put Pokémon and KPop Demon Hunters in the spotlight

The convention-exclusive assortment was the centerpiece. Pokémon received the 16-inch “Blasting Off Again!” Meowth Balloon Plush, priced at $99.99 and inspired by Team Rocket’s memorable Meowth-shaped balloon. The display piece included a bonus 3.5-inch Meowth plush and a built-in hook for hanging it, turning a recurring visual gag from the animated series into an unusually large collector plush. KPop Demon Hunters, meanwhile, was represented by a $50 12-inch Collector Edition Derpy Tiger, featuring sensor-activated fading interior lights, a tipping potted-plant accessory, a place for Sussie Bird on its head and exclusive “nebula-shimmer” plush material. Together, the two releases showed Jazwares leaning into objects and characters whose appeal comes as much from instantly recognizable silhouettes and personality as from conventional action-figure collecting.

Marvel, Star Wars and AEW target different kinds of collectors

Marvel’s SDCC offering was a $50 Spider-Man Deluxe Costume Top and Mask tied to Spider-Man: Brand New Day. The large-size Zentai-style top was paired with a molded-eye mask and presented in light-up packaging, placing costume play alongside the booth’s more traditional collectibles. Star Wars: Micro Galaxy Squadron took a very different route with the $60 Boba Fett’s Starship – Storyboard Concept edition. The release drew on concept-art and model-development imagery associated with The Empire Strikes Back and included Boba Fett, an Imperial stormtrooper and Han Solo in Carbonite minifigures. AEW collectors were offered a $60 limited-edition Will Ospreay figure based on his Full Gear appearance from November 23, 2024, with a premium redeco and new soft-goods elements.

Five Nights at Freddy’s, Hello Kitty and Miraculous expand the collector mix

Five Nights at Freddy’s received a $50 Endo-Series bundle pairing Endo-1 and Dark Endo-1 with parts for Midnight Freddy and Golden Freddy, a configuration designed around customization and display. Hello Kitty and Friends contributed an $70 eight-inch articulated Hello Kitty figure with nine points of articulation, exclusive Pop Art-inspired fashion and accessories, a Rainbow Cloud display base and a premium light-up collector box. Miraculous took the plush route with a $40 12-inch Ladybug Premium Plush, featuring a stylized couture-inspired hero suit and metallic embroidered detailing. The contrast between these products was part of the booth’s appeal: Jazwares could move from horror-game endoskeletons to Sanrio design and superhero plush without leaving its own exhibition space.

Squishmallows and Mermicorno add convention-specific twists

Squishmallows crossed over with Tim Burton’s Corpse Bride for a $29.99 five-inch two-pack that reimagined Emily as an Emily the Bat variant and Victor Van Dort as Gordon the Shark. The pairing translated recognizable movie characters through existing Squishmallows forms rather than simply reproducing them as standard character plush, giving the exclusive a playful franchise-within-a-franchise identity. The tokidoki side of the booth included the $16 Mermicorno Squishella Collector Edition, adding a smaller and more accessible convention collectible to an assortment otherwise dominated by larger plush, figures and premium boxed releases.

The booth becomes an event space with signings and character appearances

Jazwares also treated Booth #3513 as a programming destination. Miraculous character appearances were scheduled on Thursday, Friday and Saturday mornings. On Friday, tokidoki creator Simone Legno appeared for a signing event; an updated convention notice specified a limited-edition Mermicorno poster signing, with 200 wristbands made available when doors opened. Five Nights at Freddy’s character appearances followed on Friday and Saturday afternoons. Saturday also featured a Miraculous meet-and-greet and signing with Cristina Vee, the English-language voice of Ladybug. These appearances gave the booth a rhythm beyond product sales, encouraging fans to return at specific times rather than treating it as a single walk-through display.

A booth designed around exclusivity, fandom and repeat visits

The Jazwares presence at SDCC 2026 ultimately worked as a compact snapshot of the modern collectibles market. Its exclusives ranged from a nearly $100 Pokémon display plush to a $16 Mermicorno collectible, while the licenses moved between animation, gaming, wrestling, anime-inspired entertainment, superheroes and science fiction. The strategy was less about presenting one unified visual line than about using Booth #3513 as a meeting point for several fan communities. With limited products available while supplies lasted, scheduled character appearances and creator signings, Jazwares combined retail urgency with live convention programming—exactly the kind of mix that can turn an Exhibit Hall booth into a recurring destination over the course of Comic-Con weekend.

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Photos and video 4K : Boris Colletier / Mulderville