Hasbro, the globally renowned toy and game company, in collaboration with retail giant Amazon, is set to transform New York City into a magical wonderland with the Hasbro Toyland Pop-Up Event. This extraordinary three-day celebration will take place from December 8 to 10, 2023, on the iconic High Line, nestled between 15th St. and 16th St., offering families a unique opportunity to immerse themselves in the joyous spirit of the holiday season.
An Unforgettable Experience for the Whole Family: This one-of-a-kind event promises a captivating experience for families, combining the magic of Hasbro's beloved brands with the convenience of Amazon’s expansive online store. From 11 a.m. to 3 p.m. each day, attendees can enjoy a plethora of holiday-themed activities, exclusive product showcases, meet-and-greets with iconic characters, and much more.
Dazzling Toy Showcase: The heart of the event lies in the stunning toy showcase, where Hasbro's top holiday toys will be prominently featured. Fan-favorite brands such as Transformers, Peppa Pig, Play-Doh, Nerf, Furby, Twister, PJ Masks, and Baby Alive will take center stage. Additionally, premier collaboration brands Star Wars and Marvel from The Walt Disney Company will add an extra layer of excitement. Shoppable QR codes strategically placed throughout the venue will provide a seamless shopping experience, allowing attendees to order items directly from Amazon’s store (amazon.com/hasbrotoyland), with Prime members benefiting from fast, free delivery.
Capture the Magic: A highlight of the event is the opportunity for families to create lasting memories with photo opportunities alongside Santa Claus and iconic Hasbro characters. From My Little Pony to Peppa Pig and PJ Masks, attendees can capture these cherished moments and take home a special acrylic photo frame as a memento (while supplies last).
Santa Claus Letter Writing Station: Children can unleash their creativity at the dedicated Santa Claus Letter Writing Station. This enchanting area will provide kids with the opportunity to craft handwritten letters for Santa, which they can personally send to the North Pole.
Giveaways & Snacks: In the spirit of giving, the event will feature kid-friendly giveaways, including sticker sheets and coloring sheets. Attendees can also spin the giveaway wheel for a chance to receive surprise and delight items. As a special treat, families will be able to indulge in complimentary snacks and drinks on a first-come, first-served basis, ensuring a delightful experience for all.
Hasbro x Amazon Holiday Pop-Up :
When : Friday, December 8 at 11 a.m. – 3 p.m. , Saturday, December 9 at 11 a.m. – 3 p.m. , Sunday, December 10 at 11 a.m. – 3 p.m.
Where : The High Line (between 15th St. and 16th St)
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