Christmas - Printemps Haussmann’s 2024 Christmas Window Displays Delight Paris

By Mulder, Paris, Printemps Haussmann, 23 november 2024

Paris has once again embraced the magic of the holiday season as the iconic Printemps Haussmann unveils its eagerly awaited Christmas window displays for 2024. This year’s theme, The Printemps Express, transports visitors on an enchanting journey aboard a fantastical train, showcasing a series of meticulously designed windows that celebrate both the festive spirit and the store’s rich heritage of holiday artistry.

The displays, which run from November 7 to December 31, 2024, mark a momentous occasion for Printemps, as they commemorate 100 years of animated holiday windows and 50 years of moving showcases. This dual milestone underscores the store’s enduring role in Parisian culture and its commitment to creating magical experiences for visitors of all ages.

Each window along Boulevard Haussmann tells a story from The Printemps Express. Starting with a vibrant station scene, the journey unfolds as characters prepare to board the whimsical train. The restaurant car invites viewers into a festive dining experience, complete with sumptuous details and seasonal decorations. Further along, the luxurious Haussmann Suite epitomizes elegance, capturing the spirit of indulgence that defines the holiday season. The journey concludes with a dazzling golden Christmas tree surrounded by gifts, a breathtaking finale that encapsulates the joy and generosity of the holidays.

A standout feature of this year’s displays is their eco-conscious design. All 132 characters featured in the windows have been handcrafted from recycled materials, including paper, cardboard, and fabric. This sustainable approach reflects Printemps' dedication to blending creativity with responsibility, ensuring that its holiday traditions evolve in harmony with contemporary values.

The grand unveiling on November 7 was a star-studded event, featuring the celebrated French actress Juliette Binoche as guest of honor. Joining her was Jean-Marc Bellaiche, President of the Printemps Group, who highlighted the significance of this year’s theme in a heartfelt speech. Together, they cut the ribbon to reveal the displays to an eagerly gathered crowd, kicking off the holiday season with a touch of glamour and excitement.

Beyond the windows, Printemps Haussmann continues to enchant visitors with its festive atmosphere. Inside the store, holiday shoppers can explore an array of luxurious offerings, from exclusive gifts to curated collections that capture the spirit of the season. The store’s interior is adorned with elaborate decorations, further immersing visitors in a world of holiday wonder.

For over a century, Printemps Haussmann has been a beacon of holiday magic in Paris, drawing locals and tourists alike to its dazzling displays. This year, The Printemps Express continues that tradition, offering a delightful experience that blends nostalgia, artistry, and innovation. The 2024 Christmas windows are a testament to the store’s enduring ability to inspire joy and wonder, making them a must-see attraction during the holiday season.

Visitors are encouraged to explore the displays daily until December 31, 2024, and join in the celebration of a Parisian institution that has become synonymous with the magic of Christmas. Whether it’s the intricate craftsmanship, the festive storytelling, or the sustainability ethos, the 2024 Printemps Haussmann Christmas windows promise to leave a lasting impression on all who embark on this enchanting journey.

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Photos and video : Boris Colletier / Mulderville