EnglishConvention - SDCC 2024 : A Thrilling Journey Through LEGO's Space-Themed Booth
By Mulder, San Diego, Convention Center, 25 july 2024
San Diego Comic-Con 2024 was an extraordinary event, especially for LEGO enthusiasts who found themselves captivated by the space-themed extravaganza at the LEGO booth, aptly named Space Station 8R1CK5. This year, LEGO went all out, transforming their space at booth #2829 into a cosmic adventure, merging the wonders of space exploration with the endless creativity of LEGO bricks.
Upon entering the booth, visitors were greeted by a visually stunning and interactive space station setup that immediately transported them to the far reaches of the galaxy. The booth's sleek design, featuring deep blue and white hues with cosmic "windows" giving a view into the stars, created an immersive experience that felt like stepping aboard a real space station.
One of the booth's most exciting features was the build-your-own LEGO rocket station. Here, fans could construct their own space creations and watch as their designs were digitally launched into orbit on a massive LED screen, adding a delightful interactive element that was a hit with attendees of all ages. Completing this activity even earned participants a unique, embroidered mission patch—an exclusive souvenir that added to the experience's allure.
The LEGO booth also showcased several highly anticipated and exclusive reveals. A major highlight was the debut of the "Jedi Bob’s Starfighter" from the LEGO Star Wars collection, which generated significant buzz among fans for its nostalgic value and intricate design. Additionally, LEGO introduced new minifigures from the Dungeons & Dragons franchise, as well as an exciting Sonic the Hedgehog set featuring Shadow the Hedgehog, which delighted video game fans.
Marvel enthusiasts were not left out either, with a dedicated section featuring dynamic displays of Spider-Man and other beloved characters. This area not only highlighted existing Marvel sets but also teased upcoming releases, keeping fans eagerly anticipating the new products slated for later in the year.
Moreover, LEGO’s collaboration with Disney added a touch of magic to the booth. The adorable Simba builds, unveiled just in time for the upcoming "Mufasa" movie, captured the hearts of both young attendees and long-time collectors, blending nostalgia with LEGO's signature charm.
Beyond the physical displays, the booth featured QR codes that allowed visitors to easily purchase or pre-order sets directly from their smartphones, offering a seamless shopping experience amidst the bustling convention atmosphere.
In summary, the LEGO booth at SDCC 2024 was more than just a showcase of new products—it was a fully immersive experience that celebrated the intersection of space exploration and LEGO creativity. Whether fans were there for Star Wars, Marvel, or just to enjoy building with bricks, the booth offered something for everyone, making it one of the most memorable stops at this year’s Comic-Con​.
You can discover our photos in our Flickr page
Photos and video : Boris Colletier / Mulderville