SDCC 2026 : Jada Toys élargit son univers de collectionneurs

Jada Toys arrived at San Diego Comic-Con 2026 with a display that looked less like a routine annual update than a declaration of how far its collector business has moved beyond die-cast. From Preview Night on July 22 through July 26, Booth #4049 combined exclusives, prototypes, new waves and unexpected licenses across action figures and vehicles. After the show, Jada called it its “most successful SDCC yet,” a claim supported by the density of reveals. Comic-Con ran July 23–26 at the San Diego Convention Center, with Preview Night on July 22.

Street Fighter remains the backbone of Jada’s action-figure credibility

Street Fighter remained one of the clearest anchors. Jada’s three convention exclusives included the Ultra Street Fighter II Akuma (Player 2 Deluxe) 1:12 figure for $45, the Ultra Street Fighter II “You Lose” Accessory Set for $50 and the Battle Damaged Invincible figure for $40. The “You Lose” set was the wonderfully strange collector idea of the group: rather than another character, it supplied defeat-themed alternate parts and damaged portraits designed to recreate the game’s memorable loss screens. Jada also pushed into Street Fighter Alpha 3, with Chun-Li, Ryu and Charlie Nash forming the initial assortment and later booth additions including Guy and Adon. The result was a useful reminder that Jada is no longer simply filling obvious gaps in a Street Fighter roster; it is beginning to build distinct sub-lines around specific eras of Capcom history.

Invincible grows from a launch into a genuine long-term line

Invincible provided the other major pillar. Jada first announced its licensing partnership with Skybound Entertainment at SDCC 2025, with the collection scheduled to launch in 2026, so this year’s convention effectively showed how quickly that promise was scaling. The booth featured Omni-Man, Atom Eve and Battle Beast among the expanding lineup, while later additions included Allen the Alien and General Thragg. The SDCC-exclusive Battle Damaged Invincible was an especially effective bridge between screen storytelling and collector design: inspired by Mark Grayson’s brutal confrontation with Conquest in the Season 3 finale, it featured multiple interchangeable portraits and hands, impact effects and a bloody Conquest head designed to work with Jada’s forthcoming Conquest figure. It was gruesome, specific and exactly the kind of scene-based variant that rewards viewers who know the series.

Astro Boy and Strider deliver SDCC’s most unexpected Jada reveals

The most revealing surprises may have been the licenses nobody would have confidently predicted. Jada unveiled a 1:12 Astro Boy and a Strider Hiryu figure based on Strider 2, then added them prominently to the booth during the show. Strider is particularly telling: instead of relying only on universally recognizable mass-market characters, Jada is increasingly comfortable mining video-game history for cult favorites that have rarely received modern articulated figures at this scale. Astro Boy pushes the company in another direction again, giving the portfolio one of Japanese pop culture’s foundational characters. Together, the two announcements made the booth feel less like a collection of unrelated licenses and more like an argument for Jada as a company willing to take collector-minded risks.

Scooby-Doo, Cyberpunk and Mega Man deepen the portfolio

That expansion continued across established lines. Scooby-Doo moved well beyond the core Mystery Inc. team, with Fred and Daphne joined by monsters including the Zombie, Headless Horseman, Sea Demon and Space Kook. Those villains matter because the original animated series’ eccentric rogues’ gallery gives the line much of its visual identity and makes a full shelf more interesting than a simple five-character team. Cyberpunk: Edgerunners remained active with characters including Adam Smasher, Rebecca and Maine represented among Jada’s plans. Mega Man reached a fifth wave with Guts Man, Rush and Bomb Man shown in pre-production form. Jada indicated that it would take time to evaluate the range’s future direction rather than simply declaring it finished, an important distinction for collectors watching how the company manages an increasingly crowded slate.

Jada keeps one foot firmly in die-cast culture

For all the attention generated by 1:12 figures, Jada did not abandon the category that built its name. The SDCC presentation included Hollywood Rides, Fast & Furious vehicles and the compact Small Blocks format, with expansion beyond Fast & Furious into recognizable machines such as the DC Batmobile, Back to the Future vehicles and a Ghostbusters Ecto-1 with a glow-in-the-dark element. Actor, producer and automotive enthusiast Sung Kang was also announced for a booth appearance, creating a neat connection between Jada’s long relationship with car culture and its newer pop-culture collector identity. The company’s roots go back to 1999, when Jack Li and May Li founded Jada; its early success was built around die-cast vehicles before the portfolio broadened dramatically, and it is now part of the Simba Dickie Group.

A collector strategy built around breadth, surprise and convention energy

Jada’s official panel reinforced that strategy. “Jada Toys: Taking Collecting to the Next Level” was scheduled for July 23 from 3:00 to 4:00 p.m. in Room 9, with vice president of product development Juhn Lim and director of brand management Darryl Li previewing action figures and die-cast products, moderated by senior marketing manager Brian Sun. The three SDCC exclusives also went online through Jada Next Level on July 23 at 10:00 a.m. Pacific Time, extending the convention drop beyond San Diego. That hybrid of booth spectacle, timed exclusives, panel reveals and online access turns Comic-Con into a multi-day product event rather than a single announcement window.

Why Jada Toys was one of SDCC 2026’s collector stories to watch

Taken together, Jada’s 2026 presence showed a company entering a more ambitious phase without discarding the identity that got it there. Street Fighter still supplies proven collector credibility, Invincible is rapidly becoming a major new pillar, and Astro Boy and Strider demonstrate a willingness to make less predictable choices. Scooby-Doo, Cyberpunk: Edgerunners and Mega Man add depth, while Hollywood Rides and Small Blocks keep the automotive side visible. The most important story was therefore not one individual figure. It was the shape of the portfolio itself: broader, more adventurous and increasingly designed to make collectors wonder what license Jada might tackle next.

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Photos : Boris Colletier / Mulderville