Exhibition - My Little Pony x Le Bon Marché Rive Gauche: A Pop Nostalgia Collection Takes Over Paris

By Mulder, 23 march 2026

The collaboration between My Little Pony and Le Bon Marché Rive Gauche stands out as one of the most charming and unexpected pop-culture crossovers in Paris this spring, bringing together childhood nostalgia and Parisian elegance inside one of the capital’s most iconic department stores. Created as part of the seasonal exhibition “Tous à la ferme,” the project transforms the Left Bank landmark into a playful yet stylish setting where the pastel-colored universe of the famous ponies meets the refined aesthetic long associated with the historic store. Running until April 19, 2026, the event offers visitors an immersive installation along with an exclusive collection that reinterprets the beloved 1980s franchise through a fashion-forward and lifestyle-driven lens, proving once again how nostalgic brands can find new life in high-end retail environments.

Originally launched in 1983 by the American toy company Hasbro, My Little Pony quickly became one of the defining pop-culture phenomena of the late 20th century, evolving from a toy line into animated series, films, and a multigenerational brand that continues to resonate today. By partnering with Le Bon Marché Rive Gauche, the franchise enters a different kind of cultural space, one associated with heritage, design, and luxury rather than children’s toys. Founded in the 19th century and now owned by the luxury group LVMH, the store has built a reputation for turning its seasonal exhibitions into full artistic experiences, often blending fashion, art, and pop references in ways that attract both tourists and longtime Parisians. In that context, the colorful and optimistic world of My Little Pony fits surprisingly well, especially within the countryside-inspired theme of this year’s installation, which plays with imagery of farms, animals, and rural fantasy in a deliberately whimsical style.

The exclusive collection created for the collaboration reflects that same balance between nostalgia and contemporary design, with more than thirty items ranging from clothing and accessories to homeware and collectible objects. Adult sweatshirts, T-shirts, tote bags, embroidered cabas, mugs, trays, notebooks, puzzles, and keychains all feature graphics inspired by classic characters such as Applejack or Starshine, while smaller items like lip balm, phone grips, snow globes, and sleep masks underline the lifestyle approach behind the project. Even food is part of the experience, with themed chocolate pastries designed especially for the exhibition. Rather than simply reproducing vintage imagery, the collection adapts the original artwork to a cleaner and more fashion-oriented style, aligning the playful spirit of the franchise with the sophisticated identity of the Parisian department store.

Beyond the products themselves, the collaboration highlights a broader trend in luxury retail, where nostalgia has become a powerful creative and commercial tool. Many visitors who grew up with My Little Pony in the 1980s and 1990s are now adults with strong emotional ties to the brand, and events like this allow them to reconnect with those memories in a setting that feels more refined than a traditional toy store. By turning a childhood icon into a design object, Le Bon Marché Rive Gauche once again demonstrates its ability to reinvent the shopping experience as something closer to an exhibition than a simple retail display, while My Little Pony proves that even after four decades, its colorful world can still find new audiences — this time in the heart of the Paris Left Bank.

The complete collection includes:
01. My Little Pony Mirror, €10.00
02. My Little Pony “Rainbow” Adult Sweatshirt, €70.00
03. My Little Pony ‘Rainbow’ Notebook, €14.00
04. My Little Pony “Parasol” Table Set, €18.00
05. My Little Pony Tote Bag, €35.00
06. My Little Pony “Façade” Mug, €12.00
07. My Little Pony “Rainbow” Tray, €25.00
08. My Little Pony Tote Bag, €25.00
09. My Little Pony Puzzle, €25.00
10. My Little Pony “Escalator” Adult Sweatshirt, €70.00
11. My Little Pony ‘Parasol’ Keychain, €9.00
12. My Little Pony “Parasol” Embroidered Tote Bag, €29.00
13. My Little Pony “Applejack” Keychain, €9.00
14. My Little Pony “Duo” Adult T-shirt, €39.00
15. My Little Pony “Starshine” keychain, €15.00
16. My Little Pony lip balm, €4.00
17. My Little Pony ‘Team’ mug, €12.00
18. My Little Pony “Rainbow” adult T-shirt, €39.00
19. My Little Pony phone grip, €9.00
20. My Little Pony snow globe, €12.00
21. My Little Pony sleep mask, €12.00
22. My Little Pony “Escalator” kids' T-shirt, €29.00
23. My Little Pony “Glory” Embroidered Tote Bag, €29.00
24. My Little Pony ‘Escalator’ Tray, €25.00
25. My Little Pony Baby Bodysuit, €25.00
26. My Little Pony “Glory” Socks, €14.00
27. Chocolate Neapolitan, €10.00
28. My Little Pony “Escalator” Notebook, €14.00
29. My Little Pony Baby T-Shirt, €20.00 -
30. My Little Pony Beauty Case, €20.00
31. My Little Pony flat pouch, €25.00
32. My Little Pony “Rainbow” kids' T-shirt, €29.00

Check out the photos on our Flickr page

Information:
Where : Le Bon Marché Rive Gauche - 24, rue de Sèvres in Paris.
Website : www.lebonmarche.fr

(Source : press release)