Convention - NYCC 2025 : Hasbro to Showcase Fan-Favorite Brands with Exclusive Experiences and Collectibles

By Mulder, 30 september 2025

Every year, New York Comic Con manages to deliver unforgettable moments for pop culture enthusiasts, and 2025 promises to raise the bar even higher with Hasbro’s massive return to the convention floor. Fans making their way to Booth #1012 will be treated to an expansive lineup covering some of the most beloved franchises in pop culture. From Transformers and G.I. Joe to Magic: The Gathering, Dungeons & Dragons, and My Little Pony, Hasbro has once again proved that it knows how to bring communities together around its legendary brands. Add in the power of Disney’s Star Wars™ and Marvel, as well as Sony’s Ghostbusters, and you’ve got a booth that’s less a display and more a universe of nostalgia, innovation, and fan service packed under one roof.

The booth itself has been designed to be immersive, offering a mix of product displays, toys, collectibles, and one crucial detail that always sends fans rushing: Hasbro Fall Convention Exclusives. Among this year’s must-have treasures are the Transformers Generations Armada Nemesis Prime & Air Defense Mini-Con Team, the G.I. Joe Classified Series #172 Cobra-La Pythona, the Star Wars: The Black Series Mace Windu & Darth Sidious Figures, the Star Wars: The Vintage Collection Jedi Spirits 3-Pack, and the Marvel Legends Series Fantastic Four Villain Super-Skrull. These exclusives are the kind of items that later turn into long-remembered bragging rights for those lucky enough to secure them in person.

The excitement extends far beyond the glass cases and point-of-sale counters, with Hasbro hosting an impressive slate of panels and partner presentations. Thursday kicks off with the Hasbro Star Wars™ and Marvel Panel, where fans will get a sneak peek at updates for The Black Series, The Vintage Collection, and the Marvel Legends product line. For those who can’t squeeze into the packed room, Hasbro has thoughtfully arranged a YouTube Fanstream recap later that day—a modern nod to the fact that fan communities now stretch far beyond convention walls. Friday doubles down on the fun with not one but two major highlights: a crossover panel with Nickelodeon teasing its next collaboration with Magic: The Gathering, and the Hasbro Toy Panel – Action Brands, which promises updates for Transformers, G.I. Joe, and even Ghostbusters, complete with behind-the-scenes insights. It is during this panel that the 2025 Transformers and G.I. Joe Hall of Fame Vote results will finally be revealed, an announcement that fans have been hotly debating across forums and social media.

Saturday is shaping up to be unforgettable thanks to the Transformers & G.I. Joe: A New Era for the Energon Universe Panel. With heavyweights like Robert Kirkman, Joshua Williamson, Dan Mora, Tom Reilly, Jorge Corona, Conor Hughes, and Ben Abernathy on stage, the panel will dive into the future of the Energon Universe while dangling the promise of a special surprise giveaway. For long-time fans, seeing these creators together in one place is the kind of behind-the-curtain magic that makes conventions feel truly unique—where creativity, fandom, and insider access collide.

Of course, Hasbro’s plans are not limited to panels. The company has carefully curated brand experiences that blur the line between nostalgia and entertainment. The G.I. Joe Cold Slither Live Concert returns for its encore performance, proving once again that even a fictional band from the 1985 animated series can bring down the house when nostalgia is paired with real metal mayhem. Hosted at The Gramercy Theater, the 16+ event offers not only music but also exclusive merch like posters, LPs, and pins, turning the night into a collector’s dream. Meanwhile, comic fans can meet the creative forces behind Skybound’s Energon Universe during the Energon Universe x Skybound Talent Signing at Midtown Comics, a reminder that comic book culture and toy culture remain deeply intertwined.

For fans with a softer spot for pastel ponies and friendship lessons, Hasbro has arranged intimate opportunities with Andy Price, the talented comic artist behind My Little Pony, and the iconic voice actress Tara Strong, who embodies Twilight Sparkle. The appearances at Kayou’s Booth (#1217) come with limited seating and autograph caps, meaning fans will need to arrive early to secure their place. The Kayou Ponification Station further sweetens the experience by letting superfans transform into their favorite pony-inspired look, with multi-hour sessions each day of the con. It’s a lighthearted counterpoint to the louder, action-packed offerings, proving Hasbro understands the diversity of its fandom.

Fantasy lovers are also being catered to through The Finest Edge of Twilight: Dungeons & Dragons Talent Signing, hosted by Penguin Random House and featuring the legendary author R.A. Salvatore. His appearances at both the official autograph area and the Penguin Random House booth provide multiple chances for fans to interact with the man who shaped so much of modern fantasy storytelling. Pairing the release of a new novel with the world’s biggest pop culture gathering ensures Dungeons & Dragons devotees will leave the convention with stories to share and autographs to treasure.

Beyond the glitz and excitement of exclusive reveals, concerts, and panels, Hasbro’s continued presence at New York Comic Con underscores the company’s longevity and adaptability. With a history spanning more than 164 years, Hasbro has evolved from being just a toy company into a global entertainment powerhouse, thanks to properties like Monopoly, Nerf, Play-Doh, and Peppa Pig alongside its franchise-first approach to iconic brands. Whether it’s through physical toys, digital games, or live experiences, Hasbro’s ability to meet fans where they are has made it one of the most recognized names in entertainment. Its recognition by organizations such as 3BL Media, JUST Capital, and Fast Company further highlights how seriously the company takes its role not only as a purveyor of joy but also as a corporate citizen.

As always, New York Comic Con thrives on those moments of discovery, nostalgia, and insider access—and Hasbro seems intent on delivering all three in spades. From an exclusive Mace Windu and Darth Sidious set that Star Wars fans will be scrambling for, to the adrenaline of a live Cold Slither concert and the warmth of hearing Tara Strong’s familiar voice live, the lineup proves once again why Hasbro remains a titan of fan culture. In many ways, Booth #1012 is not just a destination at the con—it is a living, buzzing reminder of why these worlds matter so much to so many. And if history is any indication, the stories, selfies, and collectibles fans walk away with this year will fuel the kind of anecdotes that get retold long after the convention lights dim.

Planning :

(Source : press release)