Convention - SDCC 2025: S.G. Blaise Levels Up with Hollow Healer Launch and Immersive Fan Experience

By Mulder, 11 july 2025

This year at San Diego Comic-Con, it’s not just the big studios or returning franchises making noise—S.G. Blaise, the visionary author behind The Last Lumenian series, is taking things to a new level of immersive engagement with the debut of Hollow Healer and a sweeping slate of SDCC activations that blend fantasy storytelling with community interaction in refreshing and fan-forward ways. With the support of Mandy Kay Marketing and Lilac Grove Entertainment, the universe of the Seven Galaxies Chronicles is coming alive through a cleverly orchestrated dual-pronged presence—both inside the San Diego Convention Center and in the vibrant streets of the Gaslamp District. What makes this initiative stand out isn’t just the content—it’s the genuine desire to meet fans where they are, literally and narratively, with activations that invite exploration, creativity, and direct participation in the story’s ongoing evolution. It’s rare to see an author-led campaign rival the engagement power of major IPs at SDCC, but S.G. Blaise is poised to do exactly that with a week of thoughtful world-building and enthusiastic outreach.

One of the most buzzworthy elements is the Immersive Fan Experience hosted at Sidebar Nightclub on Thursday, July 24. From noon until 4 PM, this open-to-the-public installation invites fans to walk through a narrative-rich environment inspired by The Eldryan Elders, complete with in-character cast interactions and a scavenger hunt for lore-based collectibles. It’s the kind of street-level magic that’s become a signature of successful SDCC brand takeovers, but here, it’s driven by story rather than corporate spectacle. Attendees who collect all four exclusive items are even entered into a contest to name a mythical creature in the upcoming The Last Lumenian comic—a brilliant way to turn fandom into canon. And, in true Comic-Con style, the activation caps off with a free beverage, a toast to the power of imagination and shared experience. Later that evening, from 5 to 7 PM, the venue transitions into a VIP “Women of Geek” happy hour, creating a celebratory space for inclusivity and industry networking. For those without badges, this activation serves as a rare chance to feel deeply involved in the SDCC spirit without ever entering the convention floor.

Inside the convention itself, Booth 2020 will be the epicenter for all things Hollow Healer, where the much-anticipated world premiere of the animated teaser will take place. This marks a significant moment in S.G. Blaise’s creative trajectory—bridging the gap between traditional fantasy literature and serialized, animated storytelling. Given the growing appetite for author-driven transmedia content, this teaser is expected to draw attention from both die-hard readers and genre animation fans alike. The booth promises daily signings with S.G. Blaise, high-quality merch including T-shirts, pins, mini posters, stickers, and the exclusive Mythical Hunters #1 comic. Adding to the sense of community and urgency, 100 copies of Book 1 in The Last Lumenian series will be given away each day, while supplies last. Fans can also scan a booth QR code to enter for a chance to be drawn into the Hollow Healer comic itself—a gesture that turns attendees from passive readers into co-creators, a rare and memorable opportunity.

Beyond the booth and activations, S.G. Blaise’s presence will be felt in yet another creative dimension: the Hilton Media Room Takeover, presented in partnership with The Beat. This themed takeover promises a whimsical, lore-laden environment filled with giveaways and surprise moments, designed to envelop visiting press, influencers, and content creators in the aesthetic and atmosphere of the Seven Galaxies Chronicles. The move smartly recognizes the importance of the media ecosystem at Comic-Con—not just for coverage but as amplifiers of world-building who can carry the spirit of the franchise far beyond San Diego. According to early attendees of past activations, S.G. Blaise’s personal engagement with fans is one of the brand’s biggest assets—she’s known for her enthusiastic, approachable energy and for treating her growing readership like collaborators on a long narrative journey. There’s a sense that this year is a culmination of several chapters of groundwork being laid, now flowering into an SDCC presence that’s both expansive and personal.

All of this points to a broader shift happening in genre spaces, where creators like S.G. Blaise are using Comic-Con not just as a place to market, but as a space to meet, celebrate, and evolve with their audiences. Hollow Healer is more than just a teaser or a title—it’s the flag planted at the intersection of authorial control, fan agency, and multimedia expansion. While massive film studios will undoubtedly dominate Hall H headlines, those in the know are marking their calendars for the Sidebar experience and making sure they stop by Booth 2020 to witness the rise of one of fantasy’s most engaged and boundary-pushing voices. SDCC 2025 isn’t just about what’s coming to theaters—this year, it’s also about what’s being built from the ground up, by creators who believe in their stories enough to walk the Con floor and invite fans to walk with them.

(Source : press release)