Convention - SDCC 2025 : Mattel Creations Unleashes a Star-Studded Toy Lineup with John Cena, Deadpool, Jurassic World, and Masters of the Universe

By Mulder, 12 july 2025

Once again, Mattel Creations is making a thunderous impact at San Diego Comic-Con with a meticulously curated set of exclusives that tap directly into the heart of pop culture fandom. From nostalgic titans to chaotic antiheroes, the lineup merges bold storytelling with high-end design, creating collectible masterpieces that will electrify the event. Nick Karamanos, Senior Vice President of Mattel Creations & Entertainment Partnerships, sums it up perfectly: this year is all about those unforgettable "main character moments." With that in mind, four standout releases steal the show, each as iconic as the next — and each one crafted to be a centerpiece in any collector’s trove.

The Ultimate Edition The Champ Is Here John Cena ($50) action figure is a love letter to one of WWE’s most celebrated legends. Honoring John Cena’s unprecedented 17 World Heavyweight Championship reigns, this figure goes above and beyond the standard collectible treatment. Loaded with premium articulation, era-specific gear, and unmistakable details, it immortalizes John Cena in his prime, echoing every "Never Give Up" chapter of his storied journey. Whether you’ve cheered for him since the early days or joined the Cenation more recently, this release is the ultimate tribute to a sports entertainment icon whose legacy spans generations.

If chaos had a mascot, it would be the Little People Collector™ Deadpool ($27) set — a quirky and unforgettable reimagining of Marvel’s irreverent antihero. Taking an unexpected leap from city alleys to countryside barnyards, this Deadpool isn’t just breaking the fourth wall — he’s tearing down the silo. Complete with a rainbow-shaped box, vibrant farm-themed artwork, and an unapologetic blast of chimichangas and crop madness, this whimsical collectible captures Deadpool’s unpredictable essence. It’s an all-ages-friendly, laugh-out-loud twist that proves even on a farm, the Merc with a Mouth can’t be tamed.

The Masters of the Universe Turtles of Grayskull™ Skele-Shredder ($45) brings the crossover event of fan dreams to an epic climax. This deluxe figure fuses the malevolent forces of Skeletor and Shredder into one menacing hybrid, resulting in a visual powerhouse that commands attention. Featuring interchangeable heads, fierce weapons, and a throne that radiates intimidation, Skele-Shredder is not only a collector’s item but a storytelling piece that brings together the mystic world of Eternia and the gritty underbelly of New York. Housed in a box designed to deliver a theatrical unboxing, this is one fusion that fans won’t want to miss.

Closing the toy extravaganza is the Jurassic World Hammond Collection T. Rex Convention Crasher™ Set ($85), an SDCC 2025 exclusive that brings Buck, the male T. Rex from The Lost World, roaring back to life. This collector’s set is a dream come true for dino-devotees and movie buffs alike, combining film-accurate sculpting with premium presentation and exclusive Comic-Con detailing. The packaging alone is enough to excite, but it’s the attention to authenticity and deep-cut fan service that makes this release a showstopper. A true apex predator in the collectibles ecosystem, Buck finally gets the limelight he deserves.

Mattel fans attending SDCC 2025 can immerse themselves in these iconic offerings at Booth #3029 inside the San Diego Convention Center from July 24 to July 27, with purchases available at Booth #2945 and online at MattelCreations.com. As always, Mattel continues to champion creativity, fandom, and storytelling, proving that even after 80 years, their commitment to delivering unforgettable play experiences — whether for kids or collectors — remains stronger than ever.

You can found the official photos in ouf Flickr page