Convention - SDCC 2025 : Mattel Unleashes the Power of Women with Monster High and Mario Kart Collectibles

By Mulder, 12 july 2025

Mattel is charging into San Diego Comic-Con 2025 with a fierce celebration of female icons under the banner of “Girl Power,” delivering a trio of exclusive collectibles that blend style, strength, and pop culture greatness. The all-female lineup is the first wave of reveals for this year’s Mattel Creations SDCC showcase, spotlighting standout heroines from Monster High and Hot Wheels franchises. From gothic legends to pastel mischief-makers and kart-racing queens, these releases embody unapologetic confidence and creativity. According to Nick Karamanos, Senior Vice President of Mattel Creations & Entertainment Partnerships, “This lineup of collectibles salutes the fearless, fashion-forward and cherished female characters that continue to break boundaries.” Each figure is meticulously designed, priced accordingly, and bound to be a centerpiece in any collector’s lineup.

The Monster High Skullector Elvira Doll (SRP: $80) is a pitch-perfect tribute to horror icon Elvira, Mistress of the Dark, and marks yet another stunning collaboration with Monster High. This SDCC-exclusive doll conjures everything fans love about the undead diva – from her signature spooky sass to her unmistakable style. She wears a black faux leather dress accented with a shimmering batwing cape that radiates gothic glam, fully channeling the Queen of the Macabre. Equal parts nightmare and high fashion, this collectible is designed to dazzle even in the darkest corners of your display case. Her pose, detailing, and aura scream “spotlight,” making this release one of the must-have horror-fantasy tributes of the convention – and available only onsite at San Diego Comic-Con 2025.

Next, Monster High Sweet Screams Twyla Doll (SRP: $80) brings a hauntingly sweet vibe to the Mattel booth with her candy-coated aesthetic and mischievous charm. This fan-favorite line returns with Twyla stepping into the spotlight in a dreamy pastel palette. Her cotton-candy-inspired tulle dress and syrup-dripped accessories perfectly blend eerie and adorable, making her an eye-catching addition to any collection. But the real treat? Her beloved bunny Dustin, who returns with a cotton-candy scent for a multi-sensory nostalgia trip. The doll also includes a collectible comic that continues the twisted yet sugary tale of Sweet Screams, adding more lore to the already enchanting package. Whether you're drawn in by the fashion or the fantasy, Twyla offers a deliciously fun addition to the Monster High universe.

Racing onto the scene is the Hot Wheels Mario Kart Pauline (SRP: $22), bringing Nintendo fans and Hot Wheels collectors something truly special. Making her die-cast debut, Pauline – the fearless Mayor of New Donk City – arrives in style with a nod to her roots in the 1981 Donkey Kong game and a glamorous update from Super Mario Odyssey. Dressed in a shimmering red dress and black heels, Pauline rides into SDCC 2025 in a die-cast Badwagon, ready to compete for the spotlight with all the elegance and edge she’s known for. This exclusive brings together video game history, chic design, and the thrill of Mario Kart in one powerful package. It’s a must-own for collectors who love a little nostalgia mixed with their need for speed.

Attendees can find these collectibles at Mattel’s main booth (#3029) and at the Mattel merchandise booth (#2945) from Thursday, July 24 through Sunday, July 27, 2025. The Monster High Skullector Elvira Doll will be available exclusively onsite, while Sweet Screams Twyla and Hot Wheels Pauline will also be available on MattelCreations.com. These releases reinforce Mattel’s ongoing commitment to storytelling, creativity, and iconic character design. For a closer look at each item, fans can browse the official high-res images now available on Mulderville’s Flickr page, where Girl Power has never looked this good.

You can found the official photos in ouf Flickr page