Corporate - 50 Cent Action: The #1 FAST Channel on Roku and LG Redefines Streaming

By Mulder, 30 april 2025

In a media landscape increasingly shaped by digital accessibility and celebrity branding, Lionsgate’s 50 Cent Action has not only arrived—it has exploded onto the scene, staking its claim as the top action channel across two of the most influential FAST (Free Ad-supported Streaming TV) platforms: The Roku Channel and LG Channels. This remarkable success, achieved in a remarkably short span since its exclusive debut on Roku, is far from just another analytics milestone. It’s a cultural flex, an entertainment power move, and a defining moment for how talent-branded content can revolutionize viewer engagement in the streaming age.

What makes 50 Cent Action such a standout isn’t just its chart-topping performance—it’s the authenticity and sheer personal imprint that Curtis "50 Cent" Jackson has brought to it. In an era where celebrity ventures often feel manufactured or distant, Jackson’s presence here is refreshingly hands-on. “This is the future of entertainment,” he declared, and those words feel less like PR soundbites and more like a mission statement. Fans aren’t just watching action flicks; they’re stepping into 50’s curated cinematic universe—one filled with bullets, betrayal, bravado, and undeniably binge-worthy adrenaline. And Jackson’s promise of being “hands on with everything” is backed up not just by involvement, but by results. His instinct for what resonates with his audience continues to prove uncannily accurate, whether in music, TV production (Power, anyone?), or now FAST channel domination.

At the core of this runaway success is a clever and calculated partnership with Lionsgate, a studio known for its formidable library of action-centric titles. We're talking over 20,000 titles in their arsenal, and 50 Cent Action leverages that weighty back catalog with finesse. This isn’t just a channel playing old blockbusters on repeat. Instead, it’s a dynamic, themed experience curated around Jackson’s own legacy and taste—featuring titles like The Expendables, Rambo, Den of Thieves, and even his own genre-defining TV series Power, which has since spawned the ever-expanding Power Universe. That universe, incidentally, now finds a centralized home here, no longer scattered across various services or hidden behind paywalls. For longtime fans, this feels like a reclamation.

The thematic marathons and musical crossovers are where the channel really flexes its uniqueness. Lionsgate and Jackson are planning upcoming programming stunts based on 50’s most iconic tracks—Many Men (Wish Death) and Behind da Bars—a conceptual twist that feels more akin to an album drop than traditional broadcast scheduling. It’s a blend of storytelling and branding that seems to come naturally to Jackson, a man whose music and public persona have long straddled the line between raw reality and cinematic spectacle. And it’s not stopping there. The Memorial Day Weekend marathon, featuring hits like Now You See Me and its sequel, brings both wide appeal and curated edge to the lineup, giving fans a blockbuster binge session rooted in Jackson’s sense of flair.

Behind the numbers and programming choices lies a broader industry shift that 50 Cent Action is emblematic of: the rise of FAST channels as major players in the streaming ecosystem. While once seen as the budget-friendly cousin of SVOD platforms like Netflix or Max, FAST is evolving into a serious contender, especially with the backing of marquee names and smart content strategy. Jim Packer, Lionsgate’s President of Worldwide Television Distribution, nailed it when he called Jackson a “cultural icon with an unmatched connection to his audience.” That connection is more valuable than any algorithm, and it’s turning channels like this into real destinations for both fans and advertisers alike.

Looking ahead, Jackson’s upcoming appearance at LG Ad Solution’s NewFronts presentation promises more than just another promotional round. It’s a moment that underlines just how deeply invested he is in this venture—and how much farther 50 Cent Action could still go. Whether you're a longtime fan of his music, an action junkie, or a curious viewer flipping through your smart TV, what’s clear is that 50 Cent Action is no longer just a channel—it’s a blueprint. A new-age model where content curation meets cultural relevance, all driven by one of the most compelling tastemakers of the 21st century.

This isn't just FAST growth. This is a full-blown takeover.

(Source : press release)