Hasbro - Star Wars Black Series Director Krennic : Hasbro Expands the Andor Target Program With Imperial Precision

By Mulder, 29 april 2025

There’s something undeniably thrilling about the quiet return of a fan-favorite villain, especially when it's done with the kind of meticulous detail and reverence that Hasbro consistently brings to Star Wars: The Black Series. This time, the spotlight falls on none other than Director Orson Krennic in his sharply tailored dress uniform, inspired not from his explosive role in Rogue One, but his more composed, ominous presence in the Andor series. The announcement made today is more than just another action figure drop — it's a quiet celebration of Andor’s growing legacy within the Star Wars canon, and a reflection of how the franchise continues to evolve in subtle, grounded ways.

The choice to revisit Krennic, especially in his Andor-specific incarnation, isn’t just fan service — it’s a nod to how deeply Star Wars has matured. Gone are the days when Imperial figures were just men in grey uniforms barking orders. In Andor, Krennic is portrayed with layers of ambition, tension, and political volatility, making him a figure of intrigue rather than mere menace. This new figure captures that essence with a level of detail that speaks volumes: the soft goods cape drapes naturally, the facial sculpt captures Ben Mendelsohn’s chilly charisma, and even the blaster feels like more than a token accessory — it's an extension of a character with dangerous ideas and no moral limits. Hasbro’s design choices here aren’t random; they tell a story, one that collectors will recognize and appreciate.

This reveal is part of Hasbro’s larger Target-exclusive celebration of Andor’s new season — a clever program running weekly from April 23 through May 7 that spotlights a new Black Series figure each week. It’s a marketing move that blends scarcity with ritual, and it feels right at home in a fandom known for its passion and precision. Pre-orders for Director Krennic open April 30 at 1 p.m. ET, and for those who remember the chaos of previous figure releases (like the mad dash for early Mandalorian figures or the infamous Target debacle with the Clone Wars wave), you'd best be ready. And while $24.99 is the listed price, any longtime collector knows that the real cost is missing the drop and falling into the aftermarket abyss where prices can skyrocket faster than a jump to hyperspace.

But beyond the plastic and packaging lies a more personal dimension. For many fans, The Black Series isn’t just a hobby — it’s a nostalgic bridge between childhood wonder and adult craftsmanship. I still remember unboxing my first Black Series figure, a weathered Luke Skywalker in Jedi robes, and realizing that this was more than a toy — it was storytelling in 6-inch scale. And now, to see Hasbro not only maintaining that standard but elevating it through character choices like Krennic — who embodies the moral decay and bureaucratic menace that Andor unflinchingly explores — is a testament to their evolving understanding of the Star Wars mythos.

Ultimately, what makes this release exciting isn’t just the sculpt or the exclusive drop — it’s the way it bridges the macro and the micro of Star Wars. On one hand, it's a slick, beautifully crafted collectible. On the other, it's a subtle celebration of a franchise that isn’t afraid to slow down, get political, and explore the machinery behind the Empire’s mask. If you’re a fan of Andor, this is a figure that commemorates more than just a character — it honors a narrative shift. And if you're simply a Star Wars collector, this is one more jewel for the shelf, dignified in white and ready to remind you that the Empire’s greatest weapons weren’t always forged in factories — sometimes, they were dressed in capes and carried clipboards.

(Source : press release)