Exhibition - Lionsgate Expands John Wick Universe with an Unparalleled Immersive Experience in Las Vegas

By Mulder, 12 march 2025

Lionsgate is taking the adrenaline-fueled world of John Wick to an entirely new level with the launch of the John Wick Experience in Las Vegas, a groundbreaking interactive attraction developed in collaboration with AREA15 and Egan Productions. Fans of the high-octane franchise can now immerse themselves in the shadowy and stylish universe of professional assassins, stepping into an environment where wit, skill, and nerve are the only tools that can secure survival. With an expansive 12,000-square-foot venue, two themed bars, and a retail shop, the John Wick Experience is designed to be more than just an attraction—it is a fully immersive, story-driven adventure that will captivate participants from the moment they enter its meticulously designed world.

The John Wick Experience is inspired by the billion-dollar film franchise, with franchise director Chad Stahelski deeply involved in the attraction's development. In collaboration with Thunder Road Films producers Basil Iwanyk and Erica Lee, as well as 87Eleven Entertainment, the team ensured that the experience remains authentic to the film’s distinct aesthetic and intricate mythology. This interactive adventure is structured around a series of themed cinematic rooms, combining live-action performances and interactive gameplay to transport guests into the clandestine underworld of John Wick. Visitors must navigate an original high-stakes mission, encountering iconic elements from the series—whether rubbing shoulders with Continental staff, crime bosses, or enigmatic assassins lurking within the dimly lit corridors of this assassin’s haven.

Expanding upon the franchise’s universe, each visit to the John Wick Experience unfolds in unique ways, featuring new characters and branching storylines that ensure no two experiences are exactly alike. Guests will be trusted with classified information, ushered into secret areas, and compelled to make critical choices that will dictate their survival. In keeping with the elevated design, deep mythology, and precision action that define the films, this attraction seeks to blur the lines between cinema and reality, making fans feel as though they are part of John Wick’s perilous world. The inclusion of two themed bars and an exclusive retail store adds to the authenticity, allowing visitors to fully embrace the allure of the franchise while enjoying meticulously curated beverages and memorabilia.

Bringing this ambitious project to life required the expertise of Egan Productions, a leader in immersive attractions known for their work on The Official SAW Escape and Escape Blair Witch—two previous Las Vegas experiences developed in partnership with Lionsgate. According to Jenefer Brown, Executive Vice President & Head of Global Products and Experiences at Lionsgate, the primary goal of the John Wick Experience was to honor the cinematic world created by Stahelski. “The most important part of creating this experience was ensuring that our guests truly feel like they are part of the world of the films. The experience delivers wholeheartedly on that promise, and we are excited to share it with fans,” Brown stated. Echoing this sentiment, Jason Egan, the visionary behind Egan Productions, described the attraction as the “ultimate destination for anyone seeking a unique and captivating Vegas experience” and a must-visit for John Wick enthusiasts.

The launch of the John Wick Experience comes at a time when Lionsgate is aggressively expanding the John Wick franchise across multiple media platforms. Alongside the four successful films, the studio is working on two spinoff films: Ballerina, set to release on June 6, 2025, and a spinoff centered on Donnie Yen’s character, which is currently in development. Additionally, Lionsgate is producing the highly anticipated television series John Wick: Under the High Table, with both Stahelski and Keanu Reeves serving as executive producers. The franchise will also make its debut in the gaming world with a AAA John Wick video game, reinforcing the studio’s commitment to expanding the universe across multiple entertainment mediums.

Located within AREA15, Las Vegas’ cutting-edge entertainment district, the John Wick Experience is in the company of some of the most innovative and immersive attractions in the world. AREA15 is known for its dynamic and futuristic environment, featuring interactive art installations, live events, and technology-driven experiences that redefine traditional entertainment. Attractions such as Meow Wolf’s Omega Mart, Illuminarium, and Universal Horror Unleashed have established AREA15 as a global leader in experiential entertainment, making it the perfect home for the John Wick Experience. AREA15 continues to push the boundaries of what live attractions can offer, with new expansions set to introduce Museum of Ice Cream’s largest flagship location and additional immersive destinations designed to redefine visitor engagement.

With more than two decades of expertise, Jason Egan and his team at Egan Productions have perfected the art of designing top-tier, fully immersive entertainment experiences. Their ability to transport guests into another world has been demonstrated through successful collaborations with industry giants such as Lionsgate, Warner Bros, and MGM Resorts International. The John Wick Experience is no exception—it stands as a testament to their expertise in crafting attractions that seamlessly blend cinematic storytelling, live-action interactivity, and high-stakes adventure.

For those eager to enter the world of John Wick, tickets for the John Wick Experience are now available at www.JohnWickExperience.com, with admission also included in AREA15’s Level 3 and Level 4 Experience Passes. Fans can follow @JohnWickExperience on social media for updates and exclusive content. Whether you’re a die-hard John Wick fan or simply looking for a one-of-a-kind thrill in Las Vegas, this experience promises to be an unmissable adventure that brings the world of Wick to life in a way never seen before.

(Source : press release)