Max - Friends : Max Unveils Fast Friends Game Show and Global Campaign to Mark 30 Years of the Iconic Series

By Mulder, 23 september 2024

In a grand celebration of the 30th anniversary of the beloved television series Friends, Max has announced an exciting new project, Fast Friends, a game show dedicated to fans of the series. This innovative game show will challenge participants through a series of competitive tasks and trivia inspired by their favorite scenes from Friends. Produced by Warner Bros. Unscripted Television, Fast Friends will be filmed at The Friends Experience: The One in New York City, an immersive attraction dedicated to the show’s universe. This initiative is a collaborative effort involving Warner Bros. Discovery Global Experiences, Warner Bros. Television Group, and Original X Productions. The production is scheduled to commence next month, promising an engaging and interactive experience for fans of all ages.

Alongside the launch of Fast Friends, Max is rolling out a global campaign to commemorate the milestone anniversary of Friends. This campaign will include a re-release of the series in exceptional 4K UHD quality, enhanced by Dolby Vision and HDR10 technology. Subscribers will have the opportunity to rewatch their favorite episodes with enhanced clarity and detail, providing an elevated viewing experience that brings the show’s beloved moments to life like never before. This re-release will be a key component of the celebration, allowing fans to revisit the series’ most cherished episodes with renewed vibrancy.

The Friends Experience, a popular immersive attraction that has previously captivated audiences in New York, London, and will soon be in Las Vegas, will also return to Paris. Starting October 9th, the experience will be hosted at the Galeries Montparnasse, offering French fans a unique opportunity to delve into the world of Friends. This immersive event allows fans to explore iconic locations from the show, further enhancing the anniversary celebrations.

To mark this special occasion, Max will also update its Friends collection page with a new design that celebrates the series' enduring legacy. The revamped page will feature a curated selection of episodes, including fan favorites such as the most popular episodes, Chandler’s best quotes, Joey’s memorable moments, and the ongoing saga of Ross and Rachel’s relationship. It will also highlight Monica’s favorite recipes, essential Thanksgiving episodes, and Phoebe Buffay’s quirkiest moments, along with notable guest appearances. This curated content aims to provide fans with a comprehensive and nostalgic viewing experience.

In addition to the updated collection, Max will offer exclusive bonus content, including behind-the-scenes featurettes such as Friends From The Start, When Friends Became Family, and The Legacy of Friends. These featurettes will offer fans a deeper look into the making of the series and its impact over the years. Additionally, an interactive quiz in partnership with State Farm will allow fans to test their knowledge of the show before diving into an episode, adding a fun and engaging element to the celebration.

The anniversary festivities extend to social media, where a special TikTok effect will let users recreate the iconic yellow picture frame from Monica’s apartment. This interactive feature allows fans to personalize their celebration of the series, adding a contemporary twist to the commemoration.

Nearly three decades after its debut in 1994, Friends remains a cultural touchstone and one of television’s most beloved series. Created by David Crane and Marta Kauffman and produced by Kevin Bright through Bright/Kauffman/Crane Productions in association with Warner Bros. Television, the series continues to resonate with audiences worldwide. Warner Bros. Unscripted Television, known for producing popular unscripted content, and Warner Bros. Discovery Global Experiences, a leader in immersive entertainment, have partnered to ensure that the 30th anniversary celebrations are as memorable as the series itself. Original X Productions, renowned for its immersive live events, will also play a crucial role in this extensive celebration. For more information on The Friends Experience, fans can visit www.friendstheexperience.com.

(Source : press release)