Convention - SDCC 2024: Marvel Contest of Champions and Google Play Bring Epic Rewards to San Diego

By Mulder, 23 july 2024

San Diego, California – July 18, 2024 –Marvel Contest of Champions and Google Play team up to celebrate the game's 10th anniversary with an exciting lineup of activities. This year’s convention will feature the spectacular WHEEL OF CHAMPIONS, offering fans an immersive and rewarding experience that highlights the collaboration between Kabam, the developers of the hit mobile action game, and Google Play.

Marvel Contest of Champions, known for its thrilling battles and iconic Marvel characters, has captivated players for a decade. To honor this milestone, Kabam and Google Play have created the Google Play Points WHEEL OF CHAMPIONS, a larger-than-life prize wheel that will be the centerpiece of SDCC 2024. Located at the MLK Jr Promenade in San Diego, this towering attraction promises to be a must-visit for all attendees. The event will run from July 25 to July 28, allowing fans four days to experience the excitement.

The Google Play Points WHEEL OF CHAMPIONS fan experience is designed to be interactive and engaging. As attendees wait in line, they can participate in an exclusive Marvel Contest of Champions quest. Completing this quest earns them a seat on the 80-foot Ferris wheel, which features gondolas themed with iconic Marvel Super Heroes and Villains. This thrilling ride offers a unique vantage point over the convention, making it an unforgettable part of the Comic-Con experience.

Comic-Con badgeholders who take part in the WHEEL OF CHAMPIONS can look forward to exclusive rewards. Every participant will receive a limited-edition Google Play x Marvel collector’s pin and have the chance to win epic prizes. Additionally, Silver+ Play Points members can pre-register for a Hero Pass on Google Play, granting them VIP access to the experience. This pass includes even more exclusive collectibles, enhancing the celebration for dedicated Marvel Contest of Champions fans.

For those unable to attend in person, the celebration extends online. Starting July 25, Google Play Points members can visit g.co/play/ComicCon to redeem their points for special Marvel Contest of Champions bundles. These bundles include exclusive sets of 4-Star Champions and a 6-Star Featured Hero Crystal, available only on Google Play. Additionally, fans can exchange points for limited-edition Marvel Comics, including premium silver and gold foil editions of Marvel #1000 and the Marvel Contest of Champions 10th Anniversary edition comic. To top it off, playing Marvel Contest of Champions during SDCC weekend will earn players a 6x Play Points boost, adding even more value to the celebration.

The excitement doesn’t stop with the WHEEL OF CHAMPIONS. Marvel Contest of Champions players can anticipate more thrilling updates and events throughout the SDCC weekend. A new Deadpool video is set to premiere, adding to the game's rich content. The “Deadpool & Wolverine: Alpha Fight” side-quest is also live, offering players new challenges and rewards. Fans are encouraged to stay connected with Marvel Contest of Champions on Instagram, Twitter, Facebook, and YouTube for weekly updates and additional surprises.

The collaboration between Marvel Contest of Champions and Google Play underscores the importance of community and engagement in the gaming world. Google Play, a global platform with over 2.5 billion monthly users, is dedicated to providing high-quality apps and content while ensuring user safety and developer success. Marvel Contest of Champions, launched in 2014, has become a staple in mobile gaming, known for its deep dive into the Marvel Universe and its engaging arcade-style fighting gameplay. Kabam, the game’s developer, continues to push the boundaries of multiplayer gaming with immersive experiences and high-quality graphics.

Supporting this grand event are Giant Spoon and AKQA, two creative agencies renowned for their innovative approaches to marketing and design. Giant Spoon, recognized by Fast Company for its creative excellence, brings a unique perspective to the event, while AKQA, a global design and innovation company, adds its award-winning expertise to the collaboration.

San Diego Comic-Con 2024 is not just a celebration of pop culture but a testament to the power of collaboration and community in the gaming industry. The Google Play Points WHEEL OF CHAMPIONS fan experience is a perfect example of how partnerships can elevate the convention experience, offering fans exclusive rewards and unforgettable memories. 

Photos : Boris Colletier / Mulderville

(Source ; press release)