Convention - SDCC 2024: BoxLunch Treats Truck with exciting new products

By Mulder, 27 june 2024

BoxLunch makes a much-anticipated return to San Diego Comic-Con (SDCC) this year with its famous "Treats Truck", promising fans a delicious mix of cool treats and even cooler swag. Following last year's success, the BoxLunch Treats Truck will be stationed at the southeast corner of First St. and J St. from Thursday, July 25 to Sunday, July 28. Hours of operation are 10 a.m. to 7 p.m. Thursday to Saturday, and 11 a.m. to 4 p.m. on Sunday, making it a must-see destination for SDCC visitors.

Visitors to the BoxLunch Treats Truck will be greeted with their very own BoxLunch bag, filled with props and surprises from a variety of beloved fandoms. This initiative continues BoxLunch's tradition of celebrating and engaging with the fandom community by offering exclusive and exciting merchandise.

One of the Treats Truck's flagship events this year is "FiGPiN Day", which takes place on Saturday, July 27, from 10am to 7pm. BoxLunch is teaming up with FiGPiN, a renowned collectible pins company, to offer fans the chance to obtain rare pins. The collaboration aims to create an unforgettable experience for collectors and pin enthusiasts alike, with additional surprises planned throughout the day. Robert Thomsen, President of FiGPiN, expressed his enthusiasm for the event, highlighting the joy of celebrating with passionate fans and the collecting community.

In addition to exclusive shopping bags and pins, BoxLunch will feature a dedicated swap station for the goodies truck. This area will serve as a dynamic hub where fans can trade collectibles and products, fostering a sense of camaraderie and engagement among attendees. Rick Vargas, Senior Vice President of Merchandising and Marketing at BoxLunch, expressed his excitement at the opportunity to connect with the fandom community once again at SDCC. He stressed the importance of creating moments that allow fans to share their passion and enthusiasm for their favorite fandoms.

To make sure everyone stays cool and satisfied, the BoxLunch Treats Truck will be offering a variety of sweet treats, including ice cream sandwiches and popsicles. These refreshing snacks are perfect for the summer heat and add an extra layer of fun to the BoxLunch experience at SDCC.

For those unable to attend SDCC in person, BoxLunch has ensured that the fun continues online. Fans can enter a draw to win a $500 package to SDCC. To enter, simply follow @BoxLunchGifts on Instagram and send a direct message with "BL". This initiative allows fans following the event from afar to be part of the excitement and have a chance to win exclusive BoxLunch products.

Whether you're attending SDCC in person or following it from home, BoxLunch is committed to making the fun of fandom accessible to all. With exclusive giveaways, sweet treats and a vibrant community atmosphere, the BoxLunch goodie truck will be one of the highlights of this year's convention. Mark your calendars, follow BoxLunch on social media and get ready to take part in an unforgettable experience filled with treats, swaps and premium merchandise.

(Source: press release)