Food - Pepsi Street Food: A Culinary Discovery in the Heart of Paris 

By Mulder, 18 april 2024

As Paris awakens to the global street food culture, Pepsi launches a bold initiative: an ephemeral restaurant that promises to revolutionize the street food landscape with a sparkling twist. From May 23 to 29, 2024, Pepsi Street Food will open its doors at 2 rue Bichat in Paris's 10th arrondissement. The project, conceived in collaboration with Michelin-starred chef Xavier Pincemin, celebrated winner of Top Chef 2016, promises total immersion in a world where street food meets Pepsi effervescence.

Pepsi Street Food isn't just an ephemeral restaurant; it's a multi-sensory experience that marries gastronomy with the electrifying atmosphere of the streets of major metropolises like Paris, New York, and Seoul. Here, Xavier Pincemin interprets street food through the Pepsi prism, offering innovative dishes and bold flavors that reinvent global classics. Chef Pincemin has designed three distinct menus specifically for the occasion, paying homage to the street cuisines of these three iconic cities:

Paris: The Parisian menu transforms classics like the croissant and the œuf Meurette, using traditional ingredients but presented with a modern twist and an infusion of Pepsi.

New York: From a hot dog revisited with Pepsi barbecue sauce to a pizza topped with charcuterie dipped in a special Pepsi blend, this menu promises to transport diners to the bustling streets of New York.

Seoul: The Korean menu offers a spicy fusion with dishes like Korean-style fried chicken topped with Pepsi-sweetened Gochujang sauce, capturing the essence of Seoul street food.

Each dish is designed to awaken the senses and offer a new taste experience, accompanied, of course, by the refreshing and undeniable taste of Pepsi.

The venue itself is an integral part of the experience. Designed to evoke a sense of authenticity with a modern twist, the décor is inspired by the urban and pop-cultural elements associated with Pepsi. Between DJ sets vibrating to the sound of the latest hits, retro arcade games, and a photocall inspired by street art, visitors will be immersed in a festive and dynamic atmosphere.

To our delight, Xavier Pincemin pushes the boundaries of street food with creations that fuse the flavors of three urban cultures with the pep of Pepsi. Pepsi Street Food is more than a temporary restaurant; it's a destination, a culinary journey with no passport required. This unique event promises to captivate palates, enrich the senses and create lasting memories through a perfect fusion of street food and innovation. Don't miss your chance to experience this culinary celebration - get on the waiting list now to secure your participation in this ephemeral gastronomic festivity.

Embark on a culinary experience that promises to be as refreshing and exciting as Pepsi itself. Join us at Pepsi Street Food for a gastronomic escapade that will awaken all your senses. Don't miss this sparkling and memorable experience!

Practical Information
Dates: May 23 to 29, 2024
Location: 2 Rue Bichat, 75010 Paris
Prices: €25 for adults, €15 for children (age required: from 5 years)
Accessibility: The site is accessible to people with reduced mobility, guaranteeing a pleasant experience for all.
Reservations: Waiting list registrations are open on the Fever website, with an exclusive pre-sale on April 23.