Paramount+ - Paramount+'s The Lodge returns with expanded experiential tour in 2024

By Mulder, 29 january 2024

In an exciting development for fans across the U.S., Paramount+ is gearing up for the return of its popular experiential tour, The Lodge, promising an even more immersive experience than its successful debut in 2023. The event is set to take fans on a journey through the worlds of their favorite movies and shows, with an expanded line-up of fan-favorite titles and more stops.

Following a collaboration with Alterra Mountain Company, The Lodge will be present in several mountain towns from coast to coast, including Winter Park (CO), Stratton (VT), Lake Tahoe (CA), Steamboat Springs (CO), SXSW in Austin (TX) and San Diego Comic-Con. The tour, which has doubled in size from the previous year, promises a range of exclusive gifts, challenges, photo opportunities, personalized drinks and much more.

The cabin-themed activation will feature interactive elements for fans of all ages, ranging from popular titles such as Lawmen: Bass Reeves, Halo, Frasier, Survivor, Mean Girls and Star Trek: Discovery, to beloved Nickelodeon classics such as Dora, SpongeBob SquarePants and Teenage Mutant Ninja Turtles.

One of The Lodge's highlights is the oversized Frosty Nick zone, which brings Nickelodeon's best-loved children's titles to life with interactive touchpoints, merchandise giveaways and fun photo ops. Fans can immerse themselves in the Ninja Turtles mud room, take selfies with Dora and sit in the Krusty Krab's life-size boat.

For those seeking a more cinematic experience, the Paramount Presents theater offers a portal to the golden age of cinema, complete with iconic props and a film reel. Each stage of the tour will also feature varied displays of experiential elements, allowing visitors to sit in the captain's chair from Star Trek: Discovery, bowl in the world of Knuckles and test their skills in a lasso roping game inspired by Lawmen: Bass Reeves.

To add an interactive touch, The Lodge will feature The Lodge Confessional, where attendees can share their thoughts and experiences, which could end up on Survivor's official social networks. The Woodstone Bed & Breakfast will host a photo and video shoot of GHOSTS, a CBS original.

Halo fans will be in for a treat when they encounter the Covenant's mystical artifact, with the chance to activate its power and explore costumes and props from the set. Visitors to the Stratton, Vermont stop will enter the world of Paramount+'s new original series, Frasier, as they immerse themselves in Mahoney's Taproom and explore the series' Easter eggs.

For sports fans, The Lodge offers the Paramount+ Pub, a sports-themed bar with games such as hook and ring toss and a UEFA Champions League-themed soccer ball kicking challenge. The bar also features lockers containing fan-favorite sports memorabilia.

The Lodge is touring several states, with stops at SXSW in Austin, TX, and San Diego Comic-Con. The full schedule includes Winter Park Resort, CO (February 2 - 4), Stratton, VT (February 16 - 19), SXSW - Austin, TX (March 8 - 11), Steamboat, CO (March 22 - 24), Palisades Tahoe, CA (Lake Tahoe) (March 29 - 31), and SDCC - San Diego, CA (July 25 - 28).

Paramount+ continues to establish itself as a must-have offering with iconic franchises and beloved characters. The Lodge is an integral part of the A Mountain of Entertainment™ campaign, providing an authentic and engaging way to showcase the service's unrivalled library of content.

Paramount+, a direct-to-consumer subscription digital video-on-demand and live streaming service, offers a comprehensive line-up of original series, hit shows and popular films from renowned brands and production studios. With its basic plan, which includes SHOWTIME® content, Paramount+ stands out as a destination of choice for diversified entertainment options.

Alterra Mountain Company, the collaborative partner for "The Lodge", boasts a family of 17 iconic year-round resorts, the world's largest heli-skiing operation and the Ikon Pass. Based in Denver, Colorado, the company brings together ambitious brands, offering access to over 50 mountain destinations worldwide.

As we eagerly await the return of "The Lodge", fans can look forward to a unique and immersive experience that will bring Paramount Mountain to life. For more information on Paramount+, visit www.paramountplus.com and follow @ParamountPlus on social media.

The full tour schedule is as follows:
● February 2 - 4: Winter Park Resort, CO.
● February 16 - 19: Stratton, VT
● March 8 - 11: SXSW - Austin, TX
● March 22 - 24: Steamboat, CO
● March 29 - 31: Palisades Tahoe, CA (Lake Tahoe)
● July 25 - 28: SDCC - San Diego, CA

For more information on Paramount+, visit www.paramountplus.com, and follow @ParamountPlus on social media.

Photos : SDCC 2023 Paramount + La loge / Jeremy Wilson / Mulderville.

(Source: press release)