High Tech - Jennifer Lopez and Dolby Unleash Can't Get Enough Single in Dolby Atmos as Part of Love More Campaign

By Mulder, 22 january 2024

International superstar Jennifer Lopez joins forces with Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, to launch the latest chapter of the global brand campaign Love More in Dolby (Tout est plus intense en Dolby) in France.

As the face of the campaign, Lopez stars in a promotional spot celebrating her latest single, Can't Get Enough, from her upcoming studio album, This is Me...Now, set to be released worldwide on February 16. Fans eager to delve into the intimate and powerful world of Jennifer Lopez can now experience the emotionally enriched Can't Get Enough in Dolby Atmos, available for streaming on platforms like Apple Music. The entire This is Me...Now album will also be accessible in Dolby Atmos.

Jennifer Lopez expressed her amazement at the Dolby Atmos experience, stating, When I first listened to the album in Dolby Atmos, I was blown away because it allows each of these individual tones to express themselves, allowing the artist to hear exactly what they have created.

Todd Pendleton, Senior Vice President and Marketing Director of Dolby Laboratories, praised Lopez's storytelling ability and highlighted how Dolby Atmos enhances the connection between artists and fans, stating, Dolby Atmos captures the raw emotion of this story exactly as Jennifer intended.

Directed by Grammy-nominated filmmaker Colin Tilley, the campaign spot showcases how Dolby Atmos can transform ordinary moments, such as being stuck in traffic, into an instant ambiance. Following the debut of the Love More in Dolby campaign in November 2023 featuring Ed Sheeran, the spot continues the narrative, inviting fans to be immersed in a world of rich sounds.

Dolby Atmos offers a revolutionary way to create and listen to music, providing a deeper connection between artists and fans. The campaign includes a special draw for fans in France to win exciting prizes, including a Philips TV and soundbar with Dolby technology.

The Love More campaign, presented in French as Tout est plus intense en Dolby, will continue until 2024, showcasing the possibilities of Dolby's latest audio and video innovations, such as Dolby Atmos and Dolby Vision. The series of short video clips will follow entertainment enthusiasts on a journey of discovery, experiencing more intense emotions and forging deeper connections with their favorite artists and stories through Dolby.

Dolby Laboratories, Inc. (NYSE: DLB), headquartered in San Francisco with offices worldwide, transforms the science of image and sound into spectacular experiences for billions of people globally. Collaborating with artists, storytellers, developers, and businesses, Dolby revolutionizes entertainment and communication through Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.

About Dolby: Dolby, Dolby Atmos, Dolby Vision, and the double-D symbol are trademarks or registered trademarks of Dolby Laboratories in the United States and/or other countries. Other trademarks remain the property of their respective owners.

(Source : press release)