Lego - LEGO x Disney - new products to celebrate Disney's 100th anniversary

By Mulder, 01 march 2023

The LEGO Group today kicks off its celebration of Disney's 100th anniversary, recreating iconic scenes from Disney films with the famous LEGO bricks in a new video series called #SharetheWonder.

The three-part series will feature scenes from iconic Disney films and encourage fans to share their own favorite Disney scenes recreated in LEGO bricks on social media with the hashtag #SharetheWonder. The #SharetheWonder series will run throughout March on LEGO.com, LEGO brand social media channels and Disney's YouTube channel. 

Disney100 celebrates timeless stories and unforgettable characters that have entertained and inspired young and old for a century. To commemorate Disney's 100th anniversary, the LEGO® Group invites families to share in the magic of storytelling, imagination and creative play that LEGO® Disney has been known for since its launch 24 years ago. 
  
The LEGO Group also unveiled its first collection of Disney100 products, inviting fans of all ages to relive the magic of LEGO® Disney stories: 

The LEGO BrickHeadz 100 Years of Disney Collector's Set (40622) includes LEGO figures of Oswald the Lucky Rabbit, Disney Mickey Mouse, Snow White and Tinkerbell, which will allow fans, to relive their best Disney memories with some of their favorite characters. This LEGO product is available now, exclusively on LEGO.com and in LEGO stores, for $39.99. 

LEGO DUPLO Disney - The Magic Castle 3 in 1 (10998) transports young fans into the magic of the castle and the Disney characters: Mickey Mouse, Minnie Mouse, Figaro, Daisy Duck and Donald Duck. It features three configurations that will entertain children ages 3 and up. The set will be available starting April 1, exclusively on LEGO.com and in LEGO stores, for €99.99.

LEGO Disney - Disney Party Train (43212) invites young fans to join the centennial celebration. The train features iconic characters from Disney and Pixar films such as Disney Mickey Mouse, Disney Minnie Mouse, Vaiana, Peter Pan and Toy Story on specially decorated floats. The set will be available on April 1 for €39.99.

LEGO Disney - The House Up (43217) takes Disney and LEGO fans ages 9 and up on an incredible adventure. The product includes Carl Fredricksen, Russell the Explorer Scout and Doug the dog as they prepare to take off. The LEGO Disney - "Upstairs" House set will be available on April 1 for $54.99.  

 The new LEGO Disney Minifigures collection includes 18 fan-favorite Disney characters from the past 100 years. Each surprise pack contains one minifigure. This nostalgic collection will be available on May 1 for $3.99.

LEGO Disney - Disney Party Train and Upstairs House products and the minifigure collection will be available on LEGO.com, in LEGO stores and at select retailers worldwide.

The LEGO Group is a privately held, family-owned company headquartered in Billund, Denmark, with principal offices in Enfield, USA; London, UK; Shanghai, China; and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO brick, it is one of the world's leading creators of play experiences. Driven by the motto: "Only the best is good enough", the company is committed to the development of children and aims to inspire and develop the potential of tomorrow's builders through playful learning and creative play experience. LEGO products are sold worldwide and can be found at www.LEGO.com. For news about the LEGO Group, information about the company's financial performance and its commitment to corporate responsibility, please visit http://www.LEGO.com/aboutus. LEGO, the LEGO logo, Minifigures, DUPLO, NINJAGO, the LEGO Friends logo and Mindstorms are trademarks of the LEGO Group. 2023 the LEGO Group.

You can discover the official photos on our Flickr page

Disney100 commemorates The Walt Disney Company's 100th anniversary through an offering of unparalleled content, experiences, and collections. This once in a lifetime event celebrates the storytellers, fans and families who together spark the wonder and magic of Disney.

(Source: press release)