VideoGames - Welcome to Hogwarts. Hogwarts Legacy will be present in Paris with an experiential booth at the Salon de l'Étudiant

By Mulder, 27 january 2023

"Hogwarts Legacy's uniqueness lies in its gameplay: getting into Hogwarts is every Potterhead's dream. It is this unique approach that we wanted to transcribe in this campaign, with a dedicated educational path." Jeremie Bottiau and Julien Simons, Creative Directors of the Marcel agency.

The poster campaign designed by Marcel started on February 1, and the activation campaign at the Salon de l'Étudiant will take place on February 3, 4 and 5, 2023.

With the upcoming launch of the gaming world's most anticipated Hogwarts Legacy video game, Harry Potter fans will finally be able to experience the corridors of the wizarding school. To mark the occasion, Warner Bros. Games and the Marcel agency are speaking out in a way never seen before for a video game launch. To celebrate this launch, Warner Bros. Games and Marcel are inspired by the communication campaigns of business schools, using their codes and promises that can be seen on posters throughout the year. 
 
Still in this theme, Hogwarts Legacy will be present at one of the leading events of the educational sector in France: the Salon de l'Étudiant! Indeed, the people who will go to the fair will be able to discover a stand with the colors of the famous wizarding school of the video game. An atypical wink to make students dream and allow them to discover the different courses of the school. 

 
Hogwarts Legacy is an upcoming action role-playing game developed by Avalanche Software and published by Warner Bros. Games under its Portkey Games label. The game is set in the wizarding world, based on the Harry Potter books. Hogwarts Legacy is scheduled for release on April 4, 2023 on PlayStation 5, Windows, Xbox Series X/S, PlayStation 4, Xbox One and July 25 on Nintendo Switch.

The game is developed by Avalanche Software, which was acquired by Warner Bros. Interactive Entertainment from Disney in January 2017. That same year, Warner Bros. created a new publishing label called Portkey Games, which was dedicated to handling the Wizarding World license. The creator of the franchise, J. K. Rowling, is not directly involved in the development of the game.

The game is built using the Unreal Engine. Hogwarts Legacy was announced at a PlayStation 5 event in September 2020, with plans for a release on PlayStation 4, PlayStation 5, Windows, Xbox One and Xbox Series X/S in 2021. It has been delayed twice, first to 2022 and then to February 10, 2023. Its PS4 and Xbox One versions have been delayed from its February 2023 launch to April 2023. A Nintendo Switch port is scheduled for July 25, 2023. Hogwarts Legacy features music that changes depending on the location of the player character as they move through the open world, with notable differences in specific common rooms that can only be accessed by players who choose each corresponding school house.

Hogwarts Legacy
Developer: Avalanche Software
Publisher: Warner Bros. Game
Director :Alan Tew
Producer : James Cabrera
Artist : Jeff Bunker
Writer : Moira Squier
Composer : Alexander Horowitz
Engine : Unreal Engine
Platforms : PlayStation 5, Windows, Xbox Series X/S, PlayStation 4, Xbox One, Nintendo Switch
Release : PS5, Windows, Xbox X/S (February 10, 2023), PS4, Xbox One (April 4, 2023), Nintendo Switch (July 25, 2023)

Revised on 04/02/23

(Source : Press release)