VideoGames - Mattel unveils interactive experience Muscleman and the Masters of the Universe on Roblox

By Phillip, 28 april 2022

"Masters of the Universe is an iconic global property around the idea of becoming the best version of yourself. We're thrilled to be on Roblox to provide another opportunity for fans to connect with our newest Netflix series via this interactive experience where everyone can explore Eternia through the lens of their favorite characters."  - PJ Lewis, VP Global Head of Action Figures, Mattel.

Mattel, Inc. announces a virtual experience of Masters of the Universe, Muscleman and Masters of the Universe: You Have the Power! on Roblox, a global online community platform that connects millions of people in its metaverse every day.  Launched a few days ago, the game invites Roblox players and Masters of the Universe fans into the world of Eternia where they can compete in Player vs. Player battles as their favorite Masters of the Universe characters, based on the Netflix animated series, Musclor and the Masters of the Universe.

Developed by GameFam, Musclor and the Masters of the Universe: You Have the Power! is a free-to-play role-playing game available on Roblox for Xbox One, PC and mobile for players of all ages.  Musclor and the Masters of the Universe: You Have the Power! is the second Mattel brand to join the Roblox world, after Hot Wheels open world. With this live experience, fans will also be able to enjoy the release of exciting new content each month for Muscles and the Masters of the Universe: You Have the Power!

Last summer, Mattel and Netflix partnered to bring Eternia back to the screens in two series. Masters of the Universe: Revelation is a sequel to the classic 1980s plot. Kevin Smith is the showrunner of the series, which features a stellar voice cast including Mark Hamill, Lena Headey, Chris Wood and Sarah Michelle Gellar. He-Man and the Masters of the Universe is a dazzling CGI animated series that reinvents the thrilling heroic adventures of the Guardians of the Shadow Castle for a new generation of fans.

Mattel's Masters of the Universe were first introduced to the world in 1982 via a line of action figures. In 1983, the animated series Muscleman and the Masters of the Universe was launched and became one of the first children's programs to be broadcast on television.

To see the Masters of the Universe in action, watch the trailer for the Roblox experience and check out a brand new season of Muscles and the Masters of the Universe on Netflix now. Mattel also launched a line of 14 cm articulated figures featuring its modern heroes "Muscles and the Masters of the Universe" for children this year.

(Source: press release)