DC-Universe - The Batman Experience : Warnermedia & Singapore tourism board team up on pop-up Batman experience

By Mulder, 25 february 2022

The Batman comes to life with an exclusive visitor attraction – in collaboration with other consumer product partners: Secretlab, XM Studios, LEGO, McFarlane and Spinmaster WarnerMedia has unveiled a unique pop-up experience called The Batman Unmask The Truth in the heart of Singapore’s legendary shopping district on Orchard Road.

Running for the next two weeks, Super Hero fans in the region can visit the interactive event, which was made possible with the support of Singapore Tourism Board and local partners XM Studios, Secretlab and Shopee, in addition to global partners LEGO, Spinmaster and McFarlane. Timed to run alongside the theatrical launch of The Batman in cinemas, the attraction will be open daily from February 25 to March 13.

Mr Vikram Sharma, Head of Consumer Products, Advertising & Partnerships, WarnerMedia India, Southeast Asia & Korea, said: “With the support of Singapore Tourism Board and other local partners, this high-profile Batman-themed attraction will build excitement for fans of this iconic international Super Hero before they watch one of this year’s biggest DC blockbusters.”

These partnerships and collaborations reflect WarnerMedia’s on-going commitment towards supporting the local entertainment, broadcast, production and licensing industries. They also demonstrate WarnerMedia’s ability to bring together all lines of business to create solutions and integrated consumer engagement initiatives at scale with international IP.

In addition to DC, WarnerMedia is also home to brands and franchises including Harry Potter and the Wizarding World, HBO, Cartoon Network and Warner Bros.

Ms Serene Tan, Director, Retail and Dining, Singapore Tourism Board, said: “We are excited by this innovative partnership with WarnerMedia. Bringing The Batman to Orchard Road adds to its buzz and vibrancy, and is part of our strategy to develop the precinct as a differentiated lifestyle destination with events and experiences beyond retail.”

The Batman “Unmask The Truth” pop-up event, at Level 1 of Shaw House, Orchard Road, is the perfect selfie location with a life-sized Muckle figure of The Batman, a replica Bat Signal and a thematic photo booth. Attendees have the perfect chance to recreate their own movie poster with the movie’s distinctive red-and-blue lighting.

On site, fans will love the awesome displays of limited-edition merch from local Singaporean brands. XM Studios has released a collectible showcase – The Batman’s Greatest Battles. And Secretlab unveils the latest addition of the all-new The Batman Movie Edition chair with a magnetically detachable Bat Emblem – the first for any gaming chair.

Those who are keen to purchase some movie themed memorabilla can also visit Shopee from February 27 to March 13 and look out for attractive deals and giveaway prizes to be won. Via the e-commerce platform, other DC products from LEGO, Spinmaster and McFarlane will also be on show.

Passersby and shoppers who are around in the evening can look across the street to ION Orchard and catch the Bat Signal for the ultimate photo opp. Every night from 7-10pm, the iconic distress call will shine out from the mall’s enormous ambient screen.

DC fans in the mood for a hunt can also participate in The Riddler’s Challenge, an interactive online riddle-based game sending players on a journey down Orchard Road as they test their knowledge about Singapore’s famous shopping stretch. The first 2,000 participants who register for the challenge on the event microsite will redeem an exclusive “The Riddler’s Pack” containing The Batman-themed merchandise. Superfans who complete all of the riddles and share why they are the biggest fan of The Batman stand a chance to win the grand prize worth S$400.

The Batman “Unmask The Truth” event runs from February 25 to March 13 at Shaw House, Level 1, Orchard Road. In Singapore only, visit DCTheBatmanExp.com for more details. Follow DC Asia social channels on Facebook, Instagram and YouTube, and the hastag #DCTheBatman.

The Batman premieres in cinemas internationally, including Korea on March 1, Indonesia and Philippines on March 2, and in Singapore, Taiwan, Thailand and Malaysia on March 3. The movie opens in India and the US on March 4.

WarnerMedia’s streaming service HBO GO will feature 35 Batman related titles during the campaign month.

Discover the official photos on our Flickr page

Synopsis
After roaming the streets as Batman and instilling fear in criminals, Bruce Wayne has explored Gotham City's most notorious neighborhoods. Aware that he can only rely on a few trusted allies - Alfred Pennyworth (Andy Serkis), Lieutenant James Gordon (Jeffrey Wright) - among the city's corrupt notables, the lone vigilante has established himself as the only citizen capable of exacting vengeance. When a killer targets Gotham City's elite with sadistic crimes, a cluster of mysterious clues leads our masked investigator into the underworld where he crosses paths with Selina Kyle, a.k.a. Catwoman, (Zoë Kravitz), Oswald Cobblepot, a.k.a. the Penguin, (Colin Farrell), Carmine Falcone (John Turturro), and Edward Nashton (Paul Dano). As he becomes convinced that the criminal may be in Gotham City and sees through him, Batman must forge new alliances, uncover the culprit, and restore justice to a city that has been plagued by abuse of power and corruption for too long. For two years, Batman, the vigilante who instills fear in the hearts of criminals, has been a symbol of vengeance in Gotham City. The lonely heir to the city's wealthiest family, he questions his family's fortune and roams the streets at night, using his mental abilities, physical strength and technological expertise to hunt down criminals and become the embodiment of the city's hope. Selina Kyle is a mysterious character who quietly infiltrates Gotham's seamiest underbelly to serve her own interests. She has the ferocity, agility and tenacity of a burglar, but behind her multiple identities and leather suits lies a fierce being who is more comfortable dealing with vagrants than with the city's inhabitants.

The Batman
Directed by Matt Reeves
Written by Matt Reeves, Peter Craig
Based on Characters from DC
Produced by Dylan Clark, Matt Reeves
Starring  Robert Pattinson, Zoë Kravitz, Paul Dano, Jeffrey Wright, John Turturro, Peter Sarsgaard, Andy Serkis, Colin Farrell
Cinematography : Greig Fraser
Edited by William Hoy, Tyler Nelson
Music by Michael Giacchino
Production companies : DC Films, 6th & Idaho, Dylan Clark Productions
Distributed by Warner Bros. Pictures
Release date : March 4, 2022
Running time : 175 minutes

(Source : press release)