Disneyland - An even more unique shopping experience for the 30th anniversary

By Mulder, 25 january 2022

With its 63 themed stores, shopping is an experience in itself at Disneyland Paris. For the 30th Anniversary of the destination, the teams have developed more than 350 new exclusive items. This is the largest merchandising program ever carried out at Disneyland Paris! What would an unforgettable celebration at Disneyland Paris be without exclusive products to take home to prolong the experience? With this in mind, visitors will be able to discover a brand new collection of sparkling products, exclusively dedicated to the 30th Anniversary of the destination. From limited edition collectibles to key chains, from anniversary plush toys to the iconic "ears" headband and trendy sweatshirts, everyone will be able to shine in their own way! As the months go by, new collections and collaborations with well-known brands will punctuate the 30th Anniversary season in the boutiques, revealing even more surprises for visitors.

Disneyland Paris has its own integrated creative merchandising development studio. It is constantly on the lookout for the latest trends in colors and shapes, and is also committed to keeping up with the latest technological advances. The team, made up of a hundred or so talents, from design to sourcing, including styling, visual merchandising and window dressing, worked on the development of these new collections for nearly 18 months.

For the 30th Anniversary of Disneyland Paris, Minnie called on British designer Stella McCartney to design her first pantsuit at Disneyland Paris. 

"I am thrilled to be working with the one, the only, the iconic Minnie Mouse. I designed a special custom outfit for her to celebrate the 30th Anniversary of Disneyland Paris. Minnie has always had a special place in my heart. We share the same values. What I love about Minnie is that she embodies happiness, self-expression, authenticity and inspires people of all ages around the world. Plus, she has amazing style! I wanted Minnie to wear her very first pantsuit at Disneyland Paris, so I designed one of my signature suits, a blue tuxedo, using responsibly sourced fabrics. This new version of her signature polka dot suit makes Minnie Mouse a true symbol of progress for a new generation.  She will wear it in honor of Women's History Month in March 2022. I can't wait for you to see this new look at Walt Disney Studios Park!" said Stella McCartney.

And in a more global collaboration with The Walt Disney Company, Stella McCartney will be releasing a unique Minnie Mouse patterned t-shirt for International Women's Rights Day. The t-shirt will be available exclusively online and in Stella boutiques on March 8, 2022. And in Spring 2022, a capsule collection inspired by the cult film Fantasia will be launched by Stella McCartney in limited edition. 

(Source: press release)