CinemaCon 2021, originally scheduled for April 26-29 at Caesars Palace in Las Vegas, has been rescheduled for August 23-26, 2021, it was announced today by CinemaCon Managing Director Mitch Neuhauser.
Ongoing international travel restrictions and limits on large gatherings caused by the COVID-19 pandemic prompted the decision. CinemaCon, the largest movie theater exhibition convention in the world, brings together cinema owners, major studio movie distributors and trade show vendors who supply the movie theaters business with everything from popcorn to projectors. With pandemic numbers currently rising in many countries, theater owners remain fully occupied with re-opening the industry, the studios are in many cases still working from home, and vendors need to have certainty to plan their attendance.
“With all the travel, logistical, and capacity concerns for the convention, our 7,500 attendees, vendors, and studio distribution partners, we couldn’t guarantee we could present the kind of show the industry expects in April,” Neuhauser said. “In close consultation with our studio and industry partners, we are rescheduling CinemaCon for August, when we think we can put on the kind of showcase we do best, and celebrate the moviegoing experience with the entire industry.”
CinemaCon attracts more than 7,500 motion picture professionals from all facets of the industry – from exhibition and distribution, to the equipment and concession areas – all on hand to celebrate the movie-going experience and the cinema industry. From exclusive Hollywood product presentations highlighting a slate of upcoming films, to must-see premiere feature screenings, to the biggest stars, producers and directors, CinemaCon will help jumpstart the excitement and buzz that powers the box office. CinemaCon is delighted to have both the International Cinema Technology Association (ICTA) and National Association of Concessionaires (NAC) as its tradeshow partners. CinemaCon is also delighted to have as its official presenting sponsor, The Coca-Cola Company, one of the industry’s most respected partners in the world of the movies.
(Source : press release)