Serie - TWICE: Seize the Light Premiere, a new YouTube Original Series

By Mulder, 29 april 2020

TWICE first rose to prominence with their debut title song “Like OOH-AHH”, and 2016 breakthrough single “CHEER UP” which went on to top multiple Korean pop charts and won ‘Song of the Year’ at the Melon Music Awards and Mnet Asian Music Awards. In the same year, TWICE was included in Variety’s Youth Impact Report and was the only K-pop group included in the list. The group was included in Forbes Korea Power Celebrity issue in both 2019 and 2017; and were also included in 18th place and as the only Asian act in Billboard’s 21 Under 21 2017: Music’s Next Generation issue. Since then, the 9-member group have maintained the reins of K-pop super stars, having released a number of consecutive hits including “TT”, “KNOCK KNOCK”, “SIGNAL”, “LIKEY”, “Heart Shaker”, “What is Love?”, “Dance The Night Away”, “YES or YES”, “FANCY” and “Feel Special”. Each of these music videos have accumulated a whopping average of 200M-480M views to date.

Acclaimed, global superstars TWICE, premiere episode one of their official YouTube Original Series, “TWICE: Seize the Light,” today on YouTube. The episode gives fans a glimpse into all aspects of life as an international touring act – from the gorgeous glam moments and extraordinary outfits, to the sisterhood that TWICE holds, to the highs and lows of emotions that come with touring. The footage was captured last year during the TWICELIGHTS tour across various venues in Asia, and focuses on the indescribable reaction from their rabid fan base, who also call themselves ONCE. Watch episode one HERE.

“TWICE: Seize the Light” reveals a different look into the internationally renowned K-Pop powerhouse. Showing raw behind-the-scenes footage, personal interviews and rare audition footage before the nine members came together, the series documents how the group formed and eventually went on to break multiple barriers and dominate the charts. The whole series is comprised of 8-episodes in total with an episode dropping every Wednesday on YouTube; and YouTube Premium members can binge all episodes starting today.

Yesterday, YouTube held a Premiere Live Stream event with TWICE in Seoul to kick off the release of the series. The event, drawing world-wide attention, included participation from an array of US media, including Billboard, MTV, and BuzzFeed, amongst many others. During the event, TWICE confirmed rumors on the release of their highly anticipated upcoming new song titled “MORE&MORE”, set for a June 1st release. To view the official Q&A transcript and photos from the Premiere Live Stream event, please click the following links.

Since TWICE’s inception in 2016, the group have become globally renowned superstars, rapidly taking the U.S. by storm. Having most recently graced Allure Magazine’s May 2020 cover, the group have been praised by the likes of Harper’s Bazaar, TIME Magazine, Billboard, Elite Daily, and BuzzFeed to name a few. In 2019, the group successfully completed their World Tour, TWICELIGHTS, which included sold-out shows at The Forum in Los Angeles, the Prudential Center in Newark, where they performed in front of 11,000 fans, and a show at the Wintrust Arena in Chicago. The groups 13th domestic and latest album, Feel Special, released in September 2019, and peaked at #6 on Billboard’s US World Albums Chart and #10 on Billboard’s Heatseeker’s Chart. Their single of the same name, peaked at #1 on Billboard’s US World Digital Song chart. This past February, the group inked a record deal with Republic Records.