Movies - General Magic : A great movie documentary that you must watch

By Mulder, 04 may 2019

“ Poignant, entertaining and full of life and lessons. “ - Forbes
“ A fascinating tale ” - The Hollywood Reporter

If you are using an Iphone/Android, Ipad, Ipod, the internet, Linked-in, Google Circles and even ebay, this is the untold story of the people who had the vision and creative talent to develop and create our current digital devices that we use every day. This award winning film is the amazing and inspiring story behind the "magicians" who felt they failed in the early 1990s and now are basically our tech heroes. Do not miss General Magic - the story behind these incredible creators and visionaries.

The theatrical roll out of the award winning documentary film – General Magic will begin May 10 from Gravitas Ventures. It will open in limited engagements in LA, San Francisco, Seattle, Chicago, Houston, Orlando, Detroit, Portland, Columbus, Little Rock and more theaters - with a greater roll out running through June. This incredibly insightful and entertaining film looks at the rise and fall of the most influential Silicon Valley company you have never heard of called General Magic. The film premiered at the 2018 Tribeca Film Festival and has gone on to play numerous fests across the globe. And now, Gravitas Ventures is bringing the film to theaters in the US!

In the early 1990’s, a team of former Apple employees formed their own company and took Silicon Valley by storm with their new project - the first handheld, wireless personal computer - the first smartphone. The company and the product were so ahead of their time, that it ultimately failed, and the company closed down. However, General Magic’s former employees have since gone on to found eBay, Linkedin, and Android, to developing the technology that has lead to the iPhone, iPad, iPod and everything that we all use today in our daily lives. These "magicians" have become the tech innovators that now lead companies like Samsung, Apple and Facebook. General Magic, the film tells the story of how great vision, grave betrayal and an epic failure changed the world forever. What was once thought of as an embarrassment is now embraced as amazing. From directors Matt Maude and Sarah Kerruish, General Magic shows how this team created a lasting impact on the world around us.

General Magic is the story of one of history’s most talented technology teams. From the first smartphones to touchscreens, e-commerce, eBay to emoticons, the ideas that now dominate the tech industry and our day-to-day lives were born at General Magic, a 1989 Silicon Valley startup that you've never heard of. The award-winning documentary is a tale of how a great vision, grave betrayal and an epic failure changed the world. Find out how the first smartphone wasn’t Apple’s… Featuring members of the original 1984 Macintosh team alongside the creators of the iPhone, Android and eBay, these designers, engineers and entrepreneurs saw the future decades before it happened. The film captures the spirit of those of us who dare to dream big and the life-changing consequences when we fail, fail again, fail better, and ultimately succeed.

General Magic features Marc Porat (The founder of General Magic), Tony Fadell (co-inventor of iPod / iPhone, founder of Nest Labs), Andy Hertzfeld (co-inventor of the Macintosh Computer, co-inventor of Google Circles), Joanna Hoffman (core Macintosh group member, played by Kate Winslet in Danny Boyle’s ‘Jobs’), Megan Smith (VP at Google.org, Chief Technology Officer USA, President Obama’s Administration); John Sculley (Former President of Pepsi and CEO of Apple Inc.) and Kevin Lynch (former CTO of Adobe Inc, Vice President of Technology at Apple Inc.)

Synopsis :
General Magic is a documentary about a business that Forbes described as the greatest dead company in Silicon Valley. It is a tale of how great vision and epic failure changed the world as we know it.

General Magic
Directed by Sarah Kerruish
Produced by Sarah Kerruish, Matt Maude,
Written by Sarah Kerruish, Jonathan Key, Matt Maude, Michael Stern, Ceri Tallett, Matt Maude
Music by Benji Merrison
Cinematography : Jay Maude, Matt Maude
Edited by Claire Ferguson, Anna Meller
Executive producers : Reynold D'Silva, John Giannandrea, Michael Stern
Release date : 20 april 2018
Running time : 90mns

Website: www.generalmagicthemovie.com/
Facebook: www.facebook.com/generalmagicthemovie
Instagram: www.instagram.com/generalmagicthemovie/
Twitter: www.twitter.com/generalmagicmov
Hashtags: #generalmagicmovie #generalmagic

(Source : press release)