Paris Games Week 2026: ASUS Zenbook, ProArt and ROG Highlights

ASUS brings three distinct sides of its laptop and gaming business to Paris Games Week 2026: the design-led Zenbook range, creative computing through ProArt, and the twentieth anniversary of Republic of Gamers (ROG). Running from October 22 to 25 at Paris Expo Porte de Versailles, the show provides a setting where everyday portability, content creation and dedicated gaming hardware can be considered together. The official event programme calls this year’s format the Playground Edition, with redesigned spaces and an emphasis on interactive experiences.

The supplied exhibition report captures a particularly revealing detail: the ASUS space is arranged like a showroom, with a black entrance outlined in gold-coloured lines, warm lighting, plants and colourful graphics. A central ProArt by ASUS pedestal presents a laptop, while a curved rear counter accommodates three Zenbook machines beneath a large screen. Individual stands along the sides complete a display that gives the computers room to be examined as physical objects, rather than simply as specification lists.

ASUS Zenbook 14 puts Komodo Coral and portability in focus

The ASUS Zenbook 14 (UX3480) supplies one of the most distinctive visual moments in the supplied reporting. Prominent signage identifies the Komodo Coral finish, echoed by coral-toned graphics and coordinated presentation stands. This small staging detail makes the colour part of the visitor’s experience before any technical explanation begins. It also gives a familiar laptop format a recognisable identity within an exhibition crowded with screens and hardware.

ASUS lists Komodo Coral, Arctic Blue and Zabriskie Beige for the range, with specifications and availability dependent on configuration and market. Its official Qualcomm model page describes a 1.1-kilogram laptop with an all-metal construction and a Ceraluminum lid. The same page identifies a Snapdragon X processor and a 16:10 OLED display. These details substantiate the emphasis on materials and mobility without establishing which configuration was inside every exhibition unit.

ProArt P16 connects creative work with NVIDIA RTX Spark

At the centre of the display, the supplied report identifies an on-screen presentation labelled ProArt P16 H7607BA, accompanied by NVIDIA RTX Spark branding and references to ray tracing and DLSS. The interesting detail is the setting: a creative-product presentation is using gaming imagery and technologies to explain part of its appeal. It illustrates how the same display can address people making visual content and those interested in playing games.

The official ASUS ProArt P16 (H7607) page confirms the RTX Spark platform and advertises configurations with up to 128 GB of unified memory, a NVIDIA Blackwell RTX GPU with up to 6,144 CUDA cores, and a CPU with up to 20 cores. ASUS also describes a chassis measuring 12.9 mm thick and weighing 1.77 kilograms. These are manufacturer specifications, not verified specifications of the demonstration unit. The presentation does not establish tested frame rates or battery life.

ROG celebrates 20 years with handheld gaming and modding

The anniversary has a specific historical starting point. ASUS dates the creation of ROG to 2006, when a group of its engineers set out to develop hardware for gamers. Its official anniversary timeline identifies the ROG Crosshair motherboard as the brand’s first product. That origin is a useful anecdote for understanding the 2026 celebration: a business introduced through a motherboard now encompasses handheld devices, laptops, desktops and peripherals. [4]
For Paris Games Week, the announced programme pairs the anniversary ROG Xbox Ally X20 with ROG XREAL R1 glasses. It also includes a ROG Modding Zone, featuring customised ROG Xbox Ally handhelds, laptops and desktop PCs. These activities are described in the supplied event material and corroborated by published coverage of the programme. They add a different emphasis to the Zenbook and ProArt presentation, turning attention towards immersion and personalisation.

The modding element is especially appropriate to the anniversary. Alongside commercially designed devices, customised machines give space to individual choices about how hardware should look. Read against ROG’s motherboard origins, the activity creates a link between the brand’s component heritage and its wider contemporary catalogue. This is an interpretation of the programme, rather than a claim that the exhibition offers a complete historical retrospective.

Visiting ASUS at Paris Games Week 2026

The broader Playground Edition includes gaming experiences, esports, cosplay and performances, according to the organisers. Within that setting, the ASUS presence gives visitors several reasons to stop: the visual identity of Zenbook, the creative positioning of ProArt, and the anniversary activities of ROG. Together, they offer a snapshot of how one manufacturer addresses different expectations of the personal computer.

The show continues through Sunday, October 25. Official opening hours are 9:30 a.m. to 7 p.m. each day, in local Paris time. The organiser lists Porte de Versailles on Métro line 12 and tram line T2 among the transport options. These are exhibition-wide hours; they should not be read as a separate timetable for individual demonstrations or activities.

Event recap

Paris Games Week 2026 — Playground Edition
Where : Paris, Paris Expo Porte de Versailles
When : October 22–25, 2026, 9:30 a.m.–7 p.m. daily.
What : The gaming exhibition hosting the ASUS displays and announced ROG anniversary programme.

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Photos: Boris Colletier / Mulderville