Toys - We Maje Days Summer Edition 2026: Hasbro Focuses on Soccer, Strategy, and Action to Appeal to Families

By Mulder, Paris, Le Loft, 10 june 2026

With summer and the start of the 2026 school year approaching, the WE MAJE agency, founded in 2014 by Anthony Mazelly, once again brought together media outlets, content creators, brands, and major players in the family sector for its first edition of WE MAJE DAYS. The event, which succeeds the traditional Shopping Days held for over a decade, reflects the evolution of the Paris-based agency specializing in Family, Lifestyle, and Pop Culture. This new event identity reflects a clear commitment to supporting brands throughout the year through more immersive and unifying gatherings, while preserving the DNA that has made these events so successful: the discovery, sharing, and experimentation with new products designed for families.

Among the most notable exhibitors at this summer edition, Hasbro unveiled a particularly rich portfolio that showcases the diversity of its current catalog. From family board games to classic franchises, action figures, and products for the youngest children, the American giant continues to demonstrate its ability to blend innovation with a legacy of play. One of the most intriguing announcements is undoubtedly Monopoly Panini Prizm FIFA World Cup 2026, a collaboration that brings together two iconic worlds of collectibles and family games. With the 2026 FIFA World Cup on the horizon, this edition transforms the famous Panini Prizm cards into actual gameplay elements. Players no longer just buy streets or train stations: they build a team of global soccer stars using their collectible cards. The idea is particularly appealing at a time when the lines between board games, collecting, and sports culture are becoming increasingly blurred. Hasbro takes the concept even further with booster packs containing parallel and ultra-rare cards that directly echo the collecting mechanics beloved by trading card enthusiasts.

This desire to explore new territory is also evident in Monopoly Deal FIFA World Cup 2026 Edition. Faster and more portable than its board game counterpart, this card game retains the proven mechanics of Monopoly Deal while adapting them to the world of international soccer. In a market where families are increasingly seeking short, easily portable experiences during vacations, this format seems particularly relevant. It’s easy to imagine these impromptu games on a terrace, on a train, or on a beach, between two summer matches broadcast on TV.

Beyond Monopoly, Hasbro has also highlighted several more original creations designed to refresh its family offerings. Griffe-Matou perfectly illustrates this trend. Behind its adorable appearance as a white cat lies a game of skill where players must carefully remove cards without knocking over the unstable stack perched on its ball of yarn. The concept evokes those balancing games that have spanned generations, while featuring a modern and particularly appealing artistic design. In a toy world often dominated by screens, this type of physical experience retains an essential role in fostering direct interaction among players.

This pursuit of accessible experiences continues with Minero, a compact game designed by Ken Gruhl and Quentin Weir, two creators already well-known in the world of modern board games. Beneath its appearance as a small travel card game lies a particularly clever risk-taking mechanism where players take on the roles of miners trying to recover as much treasure as possible before an imminent explosion. The portable format and quick gameplay perfectly match the current expectations of families looking for games that are simple to explain but capable of generating genuine moments of tension and laughter.

Fans of more strategic games haven’t been forgotten. Hasbro is continuing its move toward the world of expert gaming with Market Fresh, a creation by Wolfgang Kramer and Michael Kiesling, two legendary designers whose names are associated with several modern board game classics. Their inclusion in the Hasbro catalog reflects an interesting evolution for the publisher, which is no longer content to focus solely on its classic mainstream games but is also seeking to appeal to a more discerning audience of players. In Market Fresh, players manage their own fruit and vegetable stall in an economic battle where optimization and foresight play a central role. The addition of such a title to the family line is a strong signal of the group’s diversification.

This move toward more refined experiences is also evident in Sanibel, designed by Elizabeth Hargrave, known worldwide for creating the phenomenon Wingspan. Inspired by the beaches of Sanibel Island in Florida, the game invites players to collect and arrange beautifully illustrated seashells. Far from the aggressive competition sometimes found in certain modern board games, Sanibel emphasizes observation, contemplation, and optimization. Its watercolor aesthetic and soothing atmosphere make it one of the most original offerings seen during this presentation.

It’s also impossible to overlook the spotlight given to HeroQuest, a true landmark of adventure gaming. Originally launched in 1989 in collaboration with Games Workshop, the title continues to thrive thanks to a series of ambitious expansions. The new box set, The Wizards of Morcar, marks the return of content particularly cherished by longtime players. This expansion enriches the experience with new miniatures, original quests, and additional mechanics that enhance the system’s strategic depth. For nostalgic fans who discovered the game in the 1990s as well as for new generations drawn to narrative-driven games, this release confirms the franchise’s remarkable longevity.

For younger children, Hasbro continues to successfully leverage some of its most popular brands. Play-Doh The Donut Shop perfectly illustrates the creative philosophy that has made the famous modeling clay a success for decades. By turning children into apprentice bakers capable of making donuts, icing, and colorful decorations, the set encourages imagination, fine motor skills, and free play. A formula that remains surprisingly modern at a time when many parents are seeking activities away from screens.

The Peppa Pig license was also in the spotlight with several sets aimed at the youngest fans of the famous British heroine. From the family figure pack to the family vehicle and the large interactive house, these new releases align with the animated series’ recent evolution, marked by the arrival of the character Evie into the Pig family. This ability to align toy lines with the narrative developments of children’s programs remains one of Hasbro’s greatest strengths in the preschool sector.

Finally, we cannot conclude without mentioning Beyblade X, likely one of the most dynamic brands of the moment. After experiencing a spectacular resurgence in popularity in recent years, the franchise continues its expansion with a particularly ambitious new line. The Beystadium Mobile Battle Arena immediately grabs attention thanks to its portable design, allowing battles to be staged almost anywhere. The new Starter Packs, X-Treme Competition Packs, and Marvel editions featuring characters like Spider-Man, Venom, Iron Man, and Thanos demonstrate Hasbro’s commitment to further expanding the Beyblade ecosystem. This strategy builds on the global success of Beyblade X, whose international competitions and championships now attract thousands of participants worldwide.

Through this particularly diverse selection, Hasbro confirms at the WE MAJE DAYS Summer Edition 2026 its ability to simultaneously meet the expectations of collectors, expert players, families, and young children. Between the modernization of historic licenses like Monopoly and HeroQuest, the continued rise of Beyblade X, and the arrival of new offerings such as Market Fresh, Minero, and Sanibel, the publisher demonstrates that it does not rely solely on the strength of its iconic brands. In an increasingly competitive toy and board game market, this ability to combine heritage, innovation, and diversity could well be one of its greatest assets for years to come.

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Photos and 4K video: Boris Colletier / Mulderville