Festivals - Cannes 2026: Camille Cottin, Laure Calamy, and the entire cast of Dix pour cent electrify the Croisette ahead of the show’s big return to Netflix

By Mulder, Cannes, Palais des Festivals et des Congrè, 15 may 2026

Sometimes in Cannes, red carpet arrivals go far beyond mere promotional events to become true moments of television, cinema, and even collective memory. On Friday, May 15, 2026, on the red carpet at the Palais des Festivals, it wasn’t just the cast of Karma, Guillaume Canet’s new thriller starring Marion Cotillard and Denis Ménochet, that drew all eyes. Amid the camera flashes, influencers, international stars, and Croisette regulars, another group created a kind of almost nostalgic euphoria: the cast of Dix pour cent. Six years after the official end of the series that had become a cult hit worldwide, the ASK agency was suddenly reborn before the eyes of festival-goers with Camille Cottin, Laure Calamy, Nicolas Maury, Grégory Montel, Fanny Sidney, Liliane Rovère, and Thibault de Montalembert, reunited as if time had stood still.

This return was, of course, no accident. Netflix chose the Cannes Film Festival as a massive global showcase to officially launch Dix pour cent, the film, set to premiere on the platform on September 10, 2026. A particularly clever strategy, given that the series has always maintained an organic connection with French cinema—its behind-the-scenes drama, its egos, its excesses, and its glamour. Seeing the former ASK agents ascend the steps of the Palais while an entire plotline of the series revolved precisely around the Cannes Film Festival created a delightful mise en abyme that immediately sparked enthusiastic reactions from the audience on the Croisette. Some festival-goers were even humming the series’ now-iconic theme song when the actors appeared—rare proof that a French drama has managed to take a lasting hold on the international popular imagination.

The event organized by Netflix felt like a massive celebration of the series’ tenth anniversary, created by Fanny Herrero and based on an original idea by Dominique Besnehard, Michel Vereecken, and Julien Messemackers. The platform didn’t just line up the actors for a photo call; it orchestrated a true family reunion where the line between fiction and reality seemed to disappear completely. The images of Laure Calamy doing a few dance steps to “September” by Earth, Wind & Fire, or those of Vincent Macaigne twirling Laetitia Casta in front of the photographers, perfectly captured the spirit of Dix pour cent: a mix of chaos, self-deprecation, tenderness, and collective energy. Several witnesses present on the scene also noted an unusually warm atmosphere for a Cannes red carpet event, which is often highly codified, almost frozen by protocol.

The first teaser unveiled by Netflix during the festival confirms that the feature film intends to carry forward this unique identity while offering a more mature and melancholic evolution of its characters. The official synopsis reveals that five years after the closure of the ASK agency, Andréa Martel, now a director, is trying to launch her first feature film but finds herself facing a major disaster when her lead actor drops out of the project. Between conflicts with the production team, a tense shoot, a cast that needs to be rebuilt, and a legal battle threatening her daughter’s custody, everything seems to be falling apart around her. She then turns to Noémie Leclerc, now an influential television producer, thinking she can still manipulate her as she once did. But old grudges have clearly not disappeared. This idea of former colleagues forced to reunite in an explosive situation almost mirrors the current film industry, where personal relationships, careers, and economic interests are constantly intertwined.

One of the most fascinating aspects of the project, however, remains its particularly ambitious cast. In addition to the series’ original cast, the film will feature George Clooney, whose participation was officially confirmed in October 2025. This appearance echoes the series’ gradual expansion into international markets over the seasons. Since its debut on France 2 in 2015, Dix pour cent had already achieved the feat of attracting personalities as diverse as Sigourney Weaver, Jean Reno, Monica Bellucci, Juliette Binoche, Jean Dujardin, Isabelle Huppert, Charlotte Gainsbourg, Virginie Efira, and Béatrice Dalle, all playing fictional and deliberately exaggerated versions of themselves. George Clooney’s arrival now symbolizes the global status the franchise has achieved thanks to Netflix, particularly following the series’ international explosion during the pandemic. In Hollywood as well as in the United Kingdom, numerous industry figures had publicly declared their passion for this atypical French creation, to the point that British writer Jonathan Coe called it “the brightest, funniest, and most comforting thing” of the moment.

The international success of Dix pour cent remains one of the most fascinating phenomena in modern French television. Few French series have managed to cross cultural boundaries with such ease. The blend of satire on the arts world, human comedy, and sincere emotion has allowed the show to be adapted in numerous countries, from the United Kingdom to Turkey, South Korea, Italy, Canada, and India. This universality owes much to the writing led by Fanny Herrero, who completely reimagined the project after several years of complicated development. Originally, the series was to be titled 10, avenue George-V, a direct reference to the Artmedia agency where Dominique Besnehard worked. But the project had been stalled for a long time before Harold Valentin managed to convince France 2 to back a more ambitious and modern version. This lengthy development likely explains why the series had such a strong identity from the very start, very different from traditional French productions of the time.

The presence of Émilie Noblet as the film’s director also intrigues observers greatly. Having made a name for herself through her work on modern, high-energy series, she seems perfectly suited to evolve the world of Dix pour cent toward a more cinematic style without betraying its DNA. The first images unveiled at Cannes, in fact, showcase a more ambitious cinematography by Aurélien Marra, with a less television-like aesthetic and a greater focus on the emotional chaos and constant pressure of film shoots. This shift in format could give the project a new scope while retaining the sharp dialogue and sense of rhythm that made the series famous.
This return also comes at a significant time for Netflix in France. The platform seems more determined than ever to promote French productions capable of making a global impact, and Dix pour cent is likely its biggest international Francophone success since Lupin. Organizing this announcement in Cannes was therefore as much an emotional celebration as a demonstration of industrial clout. The Croisette remains the perfect place to remind us that this series was, above all, about cinema—its neuroses, its stars, and those who live in their shadow. Seeing these characters return precisely to the place they once dreamed of going in the show created a strange sense of vertigo between reality and fiction.

Ten Percent is no longer simply a popular French series, but a work that has become emblematic of a certain vision of French cinema and entertainment. A vision capable of being elegant without being cold, funny without absolute cynicism, glamorous while remaining deeply human. The film now faces an immense challenge: to recapture that magic without succumbing to easy nostalgia. But judging by the enthusiastic reactions sparked in Cannes by this unexpected reunion, it seems clear that ASK still possesses that rare power to convey the sense that behind every red carpet lie, above all, human beings desperately trying to keep chaos in check.

Synopsis :
Five years after the agency closed, Andréa is about to direct her first feature film. When her lead actor stands her up and she falls out with her producer, she teams up with Noémie, who has become a popular TV producer and whom she thinks she can manipulate. But between a cast that needs rebuilding, accidents on set, and a legal battle that threatens to cost her custody of her daughter, everything is falling apart. All around her, the former ASK staff are converging on this high-tension shoot. Each arrives with their role, their ego, and their share of old grudges—unaware of what this reunion has in store for them.

Call my agent the movie (10 pour cent le film)
Directed by Émilie Noblet
Written by Lison Daniel, Fanny Herrero 
Produced by Dominique Besnehard, Aurélien Larger, Antoine Le Carpentier, Harold Valentin
Starring  George Clooney, Camille Cottin, Andréa Martel, Laetitia Casta, Laure Calamy, Laurent Lafitte, Vincent Macaigne, Ophélia Kolb, Anne Marivin, Liliane Rovère, Grégory Montel, Fanny Sidney, Nicolas Maury
Cinematography : Aurélien Marra
Production companies : Mediawan, Mon Voisin Productions, Mother Production, Mother Productions
Distributors
Distributed by Netflix
Release dates :  September 10 2026 (World)
Running time : NC

Photos : @fannyrlphotography