Convention - SDCC 2025 : Sony Pictures Television Turns Booth #4745 Into a Fan Wonderland

By Mulder, San Diego, Convention Center,, 25 july 2025

San Diego Comic-Con 2025 has seen many impressive exhibitor showings, but Booth #4745 — home to Sony Pictures Television — has emerged as a true epicenter for fans of genre-defining television. Designed as more than just a place to browse, the booth has been transformed into an interactive celebration of Sony’s biggest hits, from the adrenaline-fueled chaos of Twisted Metal to the sharp satire of Gen V, the sweeping romance of Outlander, the gritty heroics of The Boys, and the thought-provoking science fiction of For All Mankind. Visitors stepping into the Sony space are immediately greeted by vibrant wall displays showcasing iconic key art, rotating digital reels with exclusive footage, and merch stations stocked with SDCC-exclusive treasures — special-edition t-shirts and totes for The Boys and Gen V, work shirts inspired by Twisted Metal, limited prints for Outlander and Outlander: Blood of My Blood, Goosebumps hoodies, and even a commemorative 10th anniversary Better Call Saul vinyl. Fans of The Last of Us have been lining up for the sleek special-edition backpack and survival kit, while serious collectors have been strategizing purchases to earn tokens for the booth’s crowd-pleasing claw machine, where high-value prizes like a Sony BRAVIA TV, soundbar, and premium headphones await lucky winners.

The real magic, however, has been in the star power and personal interactions. On Thursday, Anthony Mackie, Stephanie Beatriz, Joe Seanoa, Anthony Carrigan, and executive producers Michael Jonathan Smith and Asad Qizibash from Twisted Metal drew a wall-to-wall crowd, signing items and chatting with fans before heading to Ballroom 20 for a sneak peek at season two. Friday morning brought an Outlander: Blood of My Blood takeover, with Jamie Roy, Jeremy Irvine, Harriet Slater, Hermione Corfield, Rory Alexander, Seamus McLean Ross, and Sam Retford engaging warmly with attendees. Later in the day, Outlander mainstays Sam Heughan, Richard Rankin, and Sophie Skelton made a surprise stop, triggering a frenzy of selfies and autograph requests. By late afternoon, Gen V stormed the booth as Jaz Sinclair, London Thor, Derek Luh, Maddie Phillips, Hamish Linklater, and showrunner Michele Fazekas brought the energy up another notch, posing with fans in front of custom backdrops and teasing outrageous moments from the upcoming season. Saturday’s highlight was an intimate signing session with Ronald D. Moore, who delighted fans with behind-the-scenes tidbits about crafting sprawling universes from Battlestar Galactica to Outlander.

Yet Sony’s presence at SDCC 2025 has gone beyond the confines of Booth #4745. Just a short walk from the convention center, at THE LOT @ 1ST & J, the Twisted Metal Bumper Battle offsite activation has turned into one of the most buzzed-about events of the weekend. Fans — some dressed in cosplay inspired by the show — have been queuing for the chance to ride in bumper cars modeled after the series’ most iconic vehicles, smashing their way through a demolition derby-style course under the watchful gaze of Calypso. The experience, complete with photo ops alongside life-size replicas of tournament cars and themed set pieces, has captured the anarchic spirit of the show while being open to the general public, no badge required. Many attendees have compared it to a theme park attraction dropped right into downtown San Diego, and the resulting social media posts have only added to the FOMO for those who couldn’t make it in person.

Inside the convention, Sony Pictures Television has reinforced its fan-first ethos through a powerhouse panel schedule. Ballroom 20 hosted an electric preview of Twisted Metal season two, where Anthony Mackie and Stephanie Beatriz discussed their evolving on-screen dynamic, while Anthony Carrigan teased a deeper dive into Calypso’s menacing charm. Hall H was the scene for a bittersweet Outlander retrospective led by Sam Heughan, Sophie Skelton, and Richard Rankin, reflecting on 11 years of storytelling before handing the stage to the Blood of My Blood cast for an emotional introduction to the prequel’s world of romance, war, and destiny. Gen V’s panel in Ballroom 20 brought pure chaos in the best way, with the cast and Michele Fazekas dropping blood-soaked teasers and inside jokes from Godolkin University. For those craving a deep dive into the craft of TV, Ronald D. Moore’s worldbuilding masterclass in Room 6A offered a rare peek into the narrative DNA of his expansive universes, a session that many industry hopefuls described as “worth the trip to San Diego alone.”

As the weekend draws to a close, it’s clear that Sony Pictures Television has mastered the art of turning a booth into a destination and a brand presence into an experience. By blending high-quality exclusives with personal fan engagement, immersive offsite activations, and panels that balance spectacle with substance, they’ve ensured that Booth #4745 is more than a stop on the show floor — it’s a hub for unforgettable moments. Whether you came for a signed Outlander print, a round in the bumper battle, or a photo with Anthony Mackie, the Sony Pictures Television presence at SDCC 2025 has been a reminder of what makes Comic-Con so special: the chance to step inside the worlds we love, meet the people who bring them to life, and take a piece of that magic home.

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Photos and video : Boris Colletier / Mulderville