Convention - SDCC 2025 : Rokimoto Redefines Collectibles with Snoopy, Astro Boy, and Whimsical Exclusives

By Mulder, San Diego, Convention Center, 25 july 2025

In a year when the San Diego Comic-Con floor felt packed with big-name pop culture players and blockbuster marketing budgets, Rokimoto emerged as one of the most surprising and talked-about highlights, delivering a booth experience that was less about loud spectacle and more about crafting a curated, dreamlike destination for collectors. Booth #4344 was not just a place to shop—it was a place to step inside a brand’s creative DNA. Founded by Mike Becker, the legendary creative mind who originally built Funko into a global phenomenon, Rokimoto carried with it a sense of heritage while presenting something entirely fresh. From the moment the doors opened on Preview Night, the space was buzzing with fans eager to see what this new venture would bring, with the brand promising rare drops, debuts, and exclusives that would never be repeated. At the heart of the anticipation was a brand-new Snoopy figure, reimagined in Rokimoto’s whimsical style, bridging generations of collectors who grew up with Charles Schulz’s timeless character and those discovering it anew through designer toys. Alongside Snoopy, a delicate yet eye-catching Woodstock Exclusive figure became a quiet hit—its charm and scarcity making it one of those pieces destined to inspire regret in anyone who walked past without picking one up.

Rokimoto didn’t just stop at nostalgia; it blended pop culture icons with its own unique creative flair. The Astro Boy debut was a perfect example, taking Osamu Tezuka’s legendary character and giving it a limited-run figure treatment that balanced reverence for its origins with the brand’s modern, collectible sensibilities. It was a release that was always going to be fleeting—once it was gone, the opportunity to own it would live on only in photos and fan memories. For those who wanted to wear their fandom as much as display it, the Snoopy Puffer Jacket Exclusive, available at the neighboring UCC Booth, and the minimalist, SDCC-exclusive black tee offered apparel as coveted as the figures themselves. The real collector bait, however, was found in the Lab Samples—200 unpainted, raw production pieces that gave fans a rare peek behind the curtain into the early design and sculpting stages. Holding one of these prototypes felt like holding a secret, an artifact from the very moment a character came to life in the Rokimoto studio. To complete the experience, Summer Convention Exclusive Posters featuring original artwork from Rokimoto’s own artists were available in strictly limited quantities, adding a fine art layer to what was already a visually rich offering.

But what truly set Rokimoto apart from so many other SDCC exhibitors was how the brand extended its presence beyond the convention floor. On July 26, the team hosted “DREAMS”, a whimsical after-party at the InterContinental Hotel that invited fans, friends, and special guests into a surreal, summer slumber-party atmosphere. The event was a bold statement of intent—it wasn’t just about selling collectibles, it was about building a community. Guests arrived in themed attire, mingled under glowing installations, enjoyed light refreshments, and left with surprise giveaways that, like the exclusives in the booth, would never be produced again. It was an immersive reminder that in a crowded collectibles market, emotional connection is just as valuable as scarcity. Attendees described the night as both relaxing and electric, a place where conversations between fans and creators flowed easily and where the playful tone of Rokimoto’s brand identity felt truly alive. For many, it filled the whimsical, community-focused gap left by Funko’s absence from this year’s convention, proving that Becker and his team understand not just how to make a desirable product, but how to create an experience that lingers in the mind long after the doors close.

By the time SDCC 2025 wrapped, there was no doubt that Rokimoto had made an impact far greater than its floor space might suggest. Every item—from the reimagined Snoopy and limited Woodstock to the Astro Boy debut, the apparel, the prototypes, and the posters—was carefully chosen to reinforce the idea that Rokimoto is not just another player in the collectibles market but a brand with its own personality, rhythm, and relationship with its audience. Fans didn’t just leave with bags of exclusives; they left with stories—about seeing a beloved character in a new light, about meeting fellow collectors in line, about shaking hands with the artist who designed their latest prize, about dancing in pajamas at a rooftop after-party. In a convention overflowing with merchandise, that kind of lasting memory is the real exclusive, and Rokimoto proved they know exactly how to make it.

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Photos and video : Boris Colletier / Mulderville