Convention - SDCC 2025 : Inside the Lucasfilm Pavilion – A Star Wars Journey Through Time and Imagination

By Mulder, San Diego, Convention Center, 23 july 2025

Walking into the Lucasfilm Pavilion at the San Diego Convention Center during San Diego Comic-Con 2025 felt like stepping through a hyperspace lane straight into the heart of the Star Wars universe. Positioned at Booth 2913, this year’s installation wasn’t just an exhibition—it was a living, breathing celebration of the saga’s cinematic, animated, and cultural legacy. The first thing that caught the eye was the sprawling homage to 20 years of Lucasfilm Animation, an art-lined corridor that invited fans to retrace the journey from the earliest storyboards of Star Wars: The Clone Wars to the intricate, color-saturated frames of Star Wars: Resistance. It was a journey both backward and forward, paying tribute to the past while teasing the future, with each artifact a reminder of George Lucas’s original vision and Lucasfilm’s enduring ability to evolve with the times.

Among all the high-gloss props, polished maquettes, and perfectly lit costumes, it was a humble, pencil-on-paper sketch that became the quiet centerpiece of the booth. A piece straight from Dave Filoni’s desk—depicting a rough-lined clone trooper annotated with the now-familiar names Hunter, Wrecker, Tech, and Crosshair—drew as many cameras and gasps as the full-size starship models. Fans lingered here not because it was flashy, but because it was personal; this was the kind of behind-the-scenes magic that strips away the blockbuster sheen and reveals the human touch at the core of Star Wars storytelling. In a space filled with monumental statues and glowing lightsabers, the Filoni sketch reminded visitors that every epic begins with a single line on paper.

Flanking the central display were a breathtaking collection of maquettes, clay models, and scale ships—each one a miniature cornerstone of Star Wars’ visual universe. From the solemn Jedi Council figures of The Clone Wars to the rebellious Ghost crew of Star Wars: Rebels, every piece was presented like a museum treasure. The towering Colossus station from Resistance, rendered in meticulous model form, reminded onlookers of how Lucasfilm’s design teams balance imagination with technical precision. These displays weren’t just for admiring—they told the story of collaborative craftsmanship, where designers, model-makers, and animators merge vision and technique to create something that feels both fantastic and tangible.

While nostalgia was the anchor, the booth also offered tantalizing glimpses of what’s next. The first official still from Maul – Shadow Lord sparked a wave of speculation, with fans dissecting every shadow, angle, and expression for clues. Alongside it, a striking portrait of Eman Esfandi as Ezra Bridger in Ahsoka Season 2 was revealed—bridging the animation and live-action worlds in a way that felt almost poetic given the booth’s focus on Lucasfilm Animation’s history. These reveals weren’t just marketing beats; they were promises, teasing the next wave of stories that will expand the Star Wars galaxy in unexpected ways.

Beyond the props and previews, the Lucasfilm Pavilion felt like a love letter to the creativity and risk-taking that have defined the company since George Lucas founded it in 1971. The booth was as much about showing the art of making Star Wars as it was about celebrating the finished product—highlighting the concept sketches, test models, and behind-the-scenes moments that fuel the franchise’s longevity. It’s easy to forget that Star Wars, now a $70-billion multimedia empire, began as a personal vision. Here, surrounded by the evidence of that vision’s evolution, attendees were reminded that at its heart, Lucasfilm is still about passionate storytelling and boundary-pushing artistry.

In a convention filled with superhero spectacle, gaming juggernauts, and streaming platform takeovers, the Lucasfilm Pavilion stood out because it offered something deeper: a full-spectrum look at a universe that has been built, piece by piece, over nearly five decades. Visitors didn’t just see Star Wars—they felt it. They experienced the connection between the earliest sketches and the biggest premieres, between the humble beginnings of a clone trooper’s name and the billion-dollar cinematic spectacles. And that’s why, for countless fans, this booth wasn’t just another stop on the SDCC floor—it was the place where the galaxy far, far away felt closest to home.

You can discover our photos in our Flickr page

Photos and video : Boris Colletier / Mulderville