Convention - SDCC 2025 : Jada Toys Unleashes Street Fighter Power and Retro Gaming Icons at Booth #4145

By Mulder, San Diego, Convention Center,, 27 july 2025

San Diego Comic-Con 2025 turned the San Diego Convention Center into a living museum of pop culture, and among the most magnetic spots on the show floor was Jada Toys at Booth #4145. For over two decades, the Los Angeles–based company, founded in 1999 by Jack Li and May Li and now led by Bill Simons, has carved a unique place in the collectibles industry with its high-quality die-cast cars, intricately detailed action figures, and nostalgic playsets spanning franchises from Disney and Marvel to DC Comics, Fast & Furious, and Street Fighter. Known for their “Nano Metalfigs” line and their dedication to creating pieces that blend affordability with premium presentation, Jada Toys has become a favorite for both casual collectors and hardcore toy aficionados. But SDCC 2025 was something more than a routine showing of their catalogue—it was a carefully orchestrated celebration of exclusives, fan-favorite licenses, and pure collector passion that transformed their booth into a hub of excitement for four straight days.

The crown jewels of this year’s presentation were undoubtedly the three SDCC-exclusive items that dominated conversations both online and in the long, looping lines that formed outside the booth. First up was the Ultra Street Fighter II M. Bison (Player 2 Deluxe Exclusive), an imposing 1:12-scale figure dressed in an alternate green palette that instantly caught the eyes of fighting-game enthusiasts. This wasn’t just a simple repaint—Jada Toys packed it with four interchangeable head sculpts, including two entirely new designs, three sets of swap-out hands for dynamic posing, translucent Psycho Crusher and Psycho Power effects complete with stands, and a “burning body” accessory that recreated the villain’s energy-infused aura in spectacular miniature form. The packaging itself was a work of art: a deluxe window box with a removable sleeve adorned with bold, arcade-inspired illustrations. On preview night, more than one collector was overheard debating whether to open it or keep it sealed, a dilemma that summed up the irresistible tension between preservation and display.

The second showstopper was the Ultra Street Fighter II Dhalsim (Player 2 Deluxe Exclusive), resplendent in his classic purple Player 2 scheme and brimming with personality. Much like his villainous counterpart, Dhalsim came equipped with multiple customizations—three head sculpts (including one completely new), a bonus head compatible with the Player 1 version, three interchangeable hand sets, bendable arms and legs to recreate his iconic stretchy yoga attacks, and a collection of fiery effect pieces for mid-battle dioramas. Fans wasted no time in testing his flexibility right at the booth’s interactive display, and one attendee joked to a staffer that “this little guy has better articulation than my gym routine.” Again, Jada Toys treated the packaging as part of the collectible experience, delivering a premium box that felt like something straight out of a high-end Japanese import shop.

Rounding out the exclusives was a deep cut for retro-gaming devotees: the Mega Man Neo Metall 6-Pack. At first glance, the six identical-looking yellow helmeted robots seemed like simple enemies, but for fans of the 8-bit era, the “Metalls” were iconic, often popping up to frustrate players at the most inconvenient moments. Jada Toys elevated these pixelated nuisances into fully articulated 1:12-scale figures, each with subtle design variations, and packaged them in a nostalgic TV-style box that paid homage to the franchise’s roots. The attention to detail even extended to the background artwork, peppered with Easter eggs only the most dedicated Blue Bomber fans would recognize. The display case for the Metall set drew a steady stream of gamers swapping childhood stories of boss battles and impossible jumps, cementing this exclusive as one of the show’s sleeper hits.

Beyond the exclusives, Jada Toys used their booth to flex the full range of their creative portfolio. Display cases featured a vibrant mix of properties—The Flintstones cars with charming stone-age detailing, Scooby-Doo Mystery Machine playsets perfect for imaginative setups, and even holiday icons like Frosty the Snowman, bridging generational fandoms under one roof. The booth design encouraged lingering, with multiple vantage points for photography, interactive stations for posing figures, and even small demo areas where attendees could handle certain releases under staff supervision. This open, welcoming approach created a steady current of foot traffic, often drawing passersby into spontaneous conversations about their favorite licenses or the merits of die-cast over plastic. The energy felt less like a transactional sales floor and more like a community space for fans to connect, reminisce, and imagine future additions to their collections.

By the time the convention’s final day rolled around, Booth #4145 was still buzzing with the same level of enthusiasm that had marked preview night. Some attendees were making their third or fourth visit, hoping a last-minute restock might put an exclusive within reach. Others simply returned to take another look at the meticulously lit displays or to thank the booth staff for creating such an engaging experience. For Jada Toys, SDCC 2025 was a masterclass in how to balance nostalgia, innovation, and exclusivity in a way that resonates across generations. And for the fans lucky enough to walk away with one of those coveted exclusives—or even just a few great memories—the booth served as a perfect reminder of why toy collecting remains such a vibrant and communal part of the Comic-Con experience. In a hall filled with spectacle, Jada Toys proved that craftsmanship, creativity, and a deep respect for pop culture history can still make a booth the talk of the convention floor.

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Photos and video : Boris Colletier / Mulderville