Convention - SDCC 2025 : Hasbro Delivers the Biggest Marvel Legends Reveals Yet

By Mulder, San Diego, Convention Center, 24 july 2025

San Diego Comic-Con 2025 once again proved that the Hasbro Marvel Legends booth remains one of the most visited, most talked-about, and most photographed destinations on the show floor. Nestled in the heart of the San Diego Convention Center, the booth was a towering celebration of Marvel history, both comic and cinematic, and a showcase for some of the most intricate and fan-demanded figures ever produced under the Marvel Legends banner. From the moment attendees stepped into its vibrant space, they were greeted by floor-to-ceiling displays that combined nostalgia with cutting-edge design, highlighting decades of Marvel storytelling through an ambitious array of character selections, exclusives, and premium collectibles. The energy was palpable, not only because of the staggering number of reveals, but because of the shared passion that radiated from fans who queued for hours to witness first-hand what Hasbro had prepared for this year’s show.

At the heart of the presentation was a deep dive into X-Men ’97, Marvel Studios’ revival of one of the most beloved animated series of the ’90s. Leading the charge was the Marvel Legends Series Storm, a figure that pays homage to the team’s fearless leader from the Australian Outback era. The sculpt work captured every fold of her flowing cape, with lightning effect hands adding an electrifying display option. This figure, available later in 2025, perfectly set the tone for a collection focused on bringing screen-accurate versions of mutant icons to the 6-inch scale. Alongside Storm, Marvel’s Morph, Jubilee, Emma Frost, Marvel’s Cable, Marvel’s Sunspot, and Marvel’s Logan all made their debut in stunning detail, each boasting accessories that invite scene recreation straight from the animated series. For collectors who have been dreaming of a complete X-Men ’97 roster, this was a major leap forward.

Couple sets were also a huge focus, with the Marvel Legends Gambit and Marvel’s Rogue two-pack capturing one of the show’s most charming and dynamic duos mid-character—complete with a basketball prop and softgoods shirt that subtly nods to their casual downtime in the series. The Wolverine and Storm set brought a balance of power and grit, featuring alternate heads and energy effects for Storm, while Cyclops and Jean Grey in their iconic Season 1 finale costumes were an instant crowd favorite. These releases were more than simple collectibles—they were tactile story fragments, letting fans pose and reimagine emotional beats from the show. It was clear that Hasbro’s Marvel Legends team had been paying close attention to both the source material and the collectors’ appetite for narrative authenticity.

Beyond the mutants, the booth revealed an unexpected and exciting crossover between Marvel and Magic: The Gathering. The “Magic: The Gathering” subline debuted with an impressive selection of Spider-Man universe characters, each packaged with a playable Magic card. The Battle-Damaged Spider-Man, Mary Jane Watson (Iron Spider), Agent Anti-Venom, and Man-Wolf figures were presented not just as premium collectibles but as part of a transmedia experience. Each came loaded with unique accessories—from Man-Wolf’s Stargod sword to Agent Anti-Venom’s impressive 14-piece arsenal—underscoring Hasbro’s commitment to making these cross-brand releases more than a gimmick. The inclusion of exclusive foil Magic cards ensured these pieces would be highly sought after by fans of both franchises.

On the darker side of Marvel lore, the towering Marvel’s Mephisto with Infernal Throne commanded its own spotlight. This premium, $79.99 centerpiece felt less like an action figure and more like a miniature statue, complete with soft-goods elements and an imposing, fully-sculpted throne that dominated its display case. The figure’s demonic visage and intricate costume detailing showcased Hasbro’s capabilities at their peak, and it was impossible not to overhear fans debating where in their collections such a figure could be properly showcased. For those who appreciate Marvel’s more supernatural corners, Mephisto’s presence at SDCC was both a surprise and a thrill.

The exclusives did not stop there. Hasbro’s SDCC-only Marvel Legends Series Gameverse Savage Land 3-Pack was a showpiece in itself, drawing heavy inspiration from Marvel SNAP’s Savage Land Season. Featuring Rogue, Sauron, and Shanna the She-Devil, this set pushed the boundaries of what collectors expect from Marvel Legends—lush sculpting on Sauron’s wings, Shanna’s feral costuming, and Rogue’s wilderness-ready redesign all combined to create a bold, game-inspired aesthetic. Priced at $89.99 and sold in limited quantities at the booth, the set was one of the most buzzed-about exclusives of the convention, with attendees lucky enough to secure one proudly carrying the oversized box around the show floor like a trophy.

For cosplay enthusiasts and display purists alike, the Marvel Legends Wolverine Premium Roleplay Mask was a revelation. A full-scale, battle-damaged replica of Wolverine’s iconic mask from Deadpool & Wolverine, it featured premium materials, a removable pad for comfort, and a matching display stand. While many fans tried it on for photos, others were already envisioning it as the crown jewel of their X-Men-themed display shelves. It was an unexpected crossover into the roleplay space that still maintained Marvel Legends’ collector-focused ethos.

The booth itself was designed not just to showcase figures but to immerse attendees in the Marvel Universe. Massive dioramas placed the figures in action-packed scenarios—from Wolverine squaring off against Sentinels to Spider-Man swinging through a cityscape—turning each display into a miniature cinematic moment. Staff members, many of whom were designers from Hasbro’s Marvel Legends team, engaged with fans directly, sharing behind-the-scenes anecdotes about sculpting challenges, paint applications, and even the trial-and-error process behind fabricating accessories. More than one attendee walked away with a renewed appreciation for the artistry and engineering that goes into a 6-inch action figure.

Ultimately, the Hasbro Marvel Legends booth at SDCC 2025 was a celebration of the brand’s ongoing evolution. It balanced fan service with innovation, pairing deep-cut character choices with multimedia crossovers, and presenting them all in a space that felt both like a museum exhibit and a collector’s playground. It was a reminder that Marvel Legends has become more than just a toy line—it’s a storytelling platform in its own right, one that keeps pace with the ever-expanding Marvel Universe while honoring its roots. For those who made the pilgrimage to San Diego this year, the booth wasn’t just a highlight—it was a reaffirmation of why this brand continues to inspire such loyalty, excitement, and, yes, the occasional impulse buy that requires rearranging an entire display shelf back home.

You can discover our photos in our Flickr page here and here

Photos and video : Boris Colletier / Mulderville