Convention - SDCC 2025 : Hasbro’s Star Wars Booth Unleashes Iconic Duels, Vintage Legends, and a Dream HasLab Gunship

By Mulder, San Diego, Convention Center,, 25 july 2025

Walking into the San Diego Convention Center on July 23, 2025, the Hasbro Star Wars booth stood as a towering testament to why this franchise remains one of the most enduring cultural phenomena in modern entertainment. Positioned strategically to draw both casual attendees and die-hard collectors, it was a space that balanced spectacle with substance, a fusion of nostalgia and cutting-edge design that spoke to fans across generations. The moment you stepped inside, you were immersed in a visual feast of meticulously crafted figures, vehicles, and role-play gear, each piece echoing the artistry and storytelling that have defined the galaxy far, far away for nearly half a century. From the imposing dioramas to the carefully lit glass displays, Hasbro had turned its booth into a living museum of Star Wars history, punctuated with brand-new releases and exclusives that had the crowd buzzing.

Central to this year’s buzz was the expansion of The Black Series, with Hasbro delivering a line-up that celebrated some of the most iconic duels in Star Wars history. The San Diego Comic-Con 2025 exclusive Anakin Skywalker and Obi-Wan Kenobi set captured their ferocious battle on Mustafar from Revenge of the Sith, right down to the lava-scorched details of the base. Alongside it came a fall convention exclusive pitting Darth Sidious against Mace Windu, complete with alternate Force Lightning hands—a playful nod to Ian McDiarmid’s infamous “unlimited power” line that drew knowing chuckles from fans. Not to be outdone, the booth showcased a reimagining of the Empire Strikes Back duel between Darth Vader and Luke Skywalker, a set that not only recreated the visuals of the Bespin battle but managed to bottle its emotional impact. Seeing these figures together, it was easy to imagine the excitement of younger fans discovering these characters for the first time and older ones reliving the exact moment they first saw these scenes in theaters.

But the duel-themed releases were only the beginning. The Black Series’ roster at SDCC 2025 also celebrated Star Wars’ rich tapestry of characters beyond the Jedi and Sith. The dynamic pairing of Anakin Skywalker and Captain Rex was a crowd favorite, their camaraderie immortalized in plastic with precise detailing and expressive sculpts. On the darker side, the booth brought bounty hunter grit with Jango Fett and assassin-turned-bounty-hunter Asajj Ventress, figures that practically demanded a place in any serious collector’s line-up. Perhaps the most surprising addition was The Stranger—also known as Qimir—from The Acolyte, his bulky frame and menacing cortosis helmet hinting at the menace that has already made him a standout in the new series. Fans lingered here, swapping theories about his role in the timeline and marveling at how quickly Hasbro had brought such a fresh character into the Black Series fold.

For many, however, the heart of the booth lay in The Vintage Collection, where Hasbro paid tribute to Star Wars’ roots with a mix of faithful recreations and fresh innovations. The classic partnership of Han Solo and Chewbacca was presented in their A New Hope attire, their sculpts reflecting the evolution of toy-making since Kenner first introduced them decades ago. Collectors crowded around the display featuring Yoda, Obi-Wan Kenobi, and Anakin Skywalker as Force spirits from Return of the Jedi, available in both original and Special Edition configurations. This clever dual-approach release sparked plenty of nostalgic conversations, with older fans reminiscing about seeing Sebastian Shaw’s Anakin in 1983 and younger ones debating the merits of Hayden Christensen’s Special Edition portrayal. Also on show was the Imperial Shock Trooper, its bold red markings and arsenal of blasters adding variety to any trooper collection.

Then there was the undisputed centerpiece of the booth: the HasLab Vintage Collection LAAT/i Republic Gunship. First seen in Attack of the Clones and cemented as a fan favorite through The Clone Wars and The Bad Batch, this vehicle has long been on collectors’ wish lists. The Hasbro team proudly demonstrated its features—two Clone Trooper Pilot figures, interchangeable nose art panels, and dual display stands—while discussing the crowdfunding campaign running from July 25 to September 8, 2025, with an expected Fall 2026 release. In a move that set collectors’ hearts racing, Hasbro announced stretch goal tiers that would unlock members of the Jedi Council, including Coleman Trebor, Saesee Tiin, and Agen Kolar, making the campaign as much about expanding the Vintage Collection universe as it was about delivering a definitive gunship.

What truly set the Hasbro Star Wars booth apart wasn’t just the product line-up—it was the way it functioned as a community hub. Throughout the convention, fans could test role-play gear, engage in photo ops with screen-accurate props, and attend meet-and-greet sessions with key Star Wars personalities. Whether chatting with designers about the sculpting process or swapping collecting tips in line, visitors found themselves part of a shared cultural moment that went far beyond buying toys. The booth became a living, breathing space where generations of Star Wars fans—spanning those who saw A New Hope in 1977 to kids discovering The Mandalorian—could connect through a shared love of the galaxy far, far away.

In the end, the Hasbro Star Wars booth at SDCC 2025 wasn’t just a showcase—it was a celebration of Star Wars as a living mythos. Every duel recreated in miniature, every meticulously painted trooper, every vehicle engineered for display or play was a testament to Hasbro’s understanding of its audience. For many, it wasn’t simply about adding another figure to a shelf; it was about preserving and expanding a universe that has been part of their lives for decades. Standing in the glow of those display cases, it was impossible not to feel that same spark of wonder that first ignited when the opening crawl rolled across a movie screen—proof that in 2025, Star Wars remains as powerful and unifying as ever.

You can discover our photos in our Flickr page here and here

Photos and video: Boris Colletier / Mulderville