Convention - SDCC 2025 : Godzilla Booth Unleashes Exclusive Figures and Epic Photo Ops

By Mulder, San Diego, Convention Center, 23 july 2025

San Diego Comic-Con has always been a place where pop culture giants walk hand in hand with passionate fans, but this year, Bandai Namco Toys and Collectibles America Inc. decided to take things quite literally by inviting the King of Monsters himself to stomp all over Booth #3345. From the moment you approached the area, you could feel the shift in atmosphere: the booth was not just a display of products but an entire world-building exercise, an immersive post-kaiju fallout shelter complete with crumbling wall textures, rusted hazard signs, stacked emergency crates, and an eerie green-tinted light that made you feel as though you had just stepped into the aftermath of an epic monster battle. It wasn’t hard to imagine that Godzilla had rampaged through downtown San Diego just hours earlier and that this was the safe zone where survivors gathered to tell their tales. Fans entering the space could almost hear the faint rumble of distant footsteps, a clever mix of subtle sound design and visual storytelling that showed just how committed Bandai Namco Toys and Collectibles America Inc. was to transporting attendees into a kaiju-scarred world.

The crown jewel of this bunker was the Limited Godzilla Minus One Special Gold Edition Figure, a $35 exclusive produced by Bandai Toy that glimmered like treasure salvaged from the ruins. The figure, exclusive to Booth #3345, was meticulously painted in a metallic gold finish that played beautifully under the booth’s dim lighting, making it seem even rarer and more coveted. As an extra treat for those who secured one, each purchase came with a striking Godzilla Minus One poster illustrated by Tim Seeley, the acclaimed comic book writer and artist who has lent his talents to Godzilla titles for IDW Publishing. It wasn’t just a poster; it was a piece of the booth’s storytelling—depicting the King of Monsters in a stance that seemed to declare, “The world may be broken, but I am still here.” Collectors who managed to snag one of the metallic Gold Print Variants—limited to just 100 pieces and available only to those spending $175 or more—knew they were holding a genuine grail item, the kind that decades later becomes a whispered legend in collector circles about “that one time at SDCC” when the stars aligned.

For those whose appetites for exclusives were even bigger, the S.H.MonsterArts GODZILLA (2023) Exclusive Edition from Tamashii Nations stood out as the ultimate prize. Retailing at $160 and available both at Booth #3345 and at the Tamashii Nations Booth #3329, this figure represented the pinnacle of kaiju craftsmanship—expertly sculpted with incredible articulation, screen-accurate detailing, and a paint application that made every dorsal plate gleam with menace. Standing it next to the smaller gold edition was a reminder of the different ways Godzilla can be celebrated: one as a precious, limited memento; the other as a museum-grade centerpiece for a lifelong collection. The fact that you could walk a few steps to another booth and see the same creature interpreted in two drastically different yet equally impressive styles was a testament to Bandai Namco Toys and Collectibles America Inc.’s deep understanding of the collector mindset and the enduring appeal of Godzilla across generations.

The energy at the booth reached its peak on Saturday, July 26 at 3 p.m., when Tim Seeley appeared in person for a poster signing session. Fans lined up early, some cradling their newly purchased figures, others clutching stacks of well-worn comics for him to sign. For many, this was more than just a chance to meet a creator—it was a moment of connection between the long history of Godzilla storytelling and the modern-day resurgence sparked by Godzilla Minus One. Conversations in line revealed stories from attendees who had first discovered the character in the black-and-white films of the 1950s, as well as younger fans whose first exposure came through Legendary’s MonsterVerse. Tim Seeley’s presence bridged these worlds, showing how Godzilla continues to inspire and adapt without losing its core identity. The signing was a rare mix of creator engagement and tangible memorabilia, and walking away with a signed poster felt like leaving with a piece of SDCC history.

Beyond the exclusives and signings, the booth was alive with activity thanks to its timed “kaiju encounters.” At specific intervals throughout the day, towering kaiju characters would appear, looming over attendees for photo opportunities that ranged from delightfully campy to surprisingly intimidating. The schedule for these appearances was posted prominently at the booth, creating a sense of anticipation and encouraging repeat visits throughout the convention. These moments added a performative dimension to the experience—suddenly, the post-apocalyptic bunker wasn’t just scenery; it became the stage for a living Godzilla narrative. Kids giggled, adults grinned sheepishly as they posed with the monsters, and everywhere you looked, phones were raised to capture the encounter. It was pure fan service in the best possible sense, giving attendees a way to step directly into the world they love.

The Godzilla booth was also just one part of a much larger strategy from Bandai Namco Toys and Collectibles America Inc. at SDCC 2025. The company’s multi-booth presence extended to other major pop culture pillars like Dragon Ball, Tamagotchi, and Gundam, with each area tailored to the unique aesthetics and fan engagement styles of those franchises. Yet, there was something particularly magnetic about Booth #3345. Perhaps it was the atmospheric world-building, perhaps the irresistible pull of limited-edition figures, or perhaps simply the timeless appeal of Godzilla itself. Seventy years after the character first roared onto screens, he remains as culturally relevant and creatively fertile as ever, a living icon that can command both nostalgic reverence and fresh innovation. For many SDCC attendees, stepping into that bunker wasn’t just about buying merchandise—it was about entering a shared mythology that continues to evolve, one stomp at a time.

You can discover our photos in our Flickr page

Photos and video : Boris Colletier / Mulderville