Convention - SDCC 2025 : Inside the Ultimate Collector’s Paradise at the Factory Entertainment Booth

By Mulder, San Diego, Convention Center, 23 july 2025

At San Diego Comic-Con 2025, the Factory Entertainment booth (#2743) was without a doubt one of the most captivating destinations on the show floor, radiating a mix of cinematic nostalgia and cutting-edge craftsmanship that immediately drew in attendees. As soon as you stepped into the booth’s visual orbit, you were met with meticulously arranged displays that seemed almost museum-like in their reverence for pop culture history, yet buzzing with the palpable excitement of a live convention. It was impossible to ignore the centerpiece attraction — the breathtaking prototypes of Star Trek prop replicas, which ranged from screen-accurate dedication plaques to intricate weapons and gadgets pulled straight from the franchise’s long and storied legacy. Standing before the imposing Enterprise NCC-1701-D Dedication Plaque, cast in heavy brass metal alloy and crafted with such obsessive attention to detail that even the most seasoned Trekkie would be hard-pressed to distinguish it from the screen-used original, felt less like browsing merchandise and more like visiting a starship dockyard. Just a few steps away, an array of Battlestar Galactica figures stood ready for inspection, alongside a stunning new line of 1:6 scale figures that exuded both heft and elegance. And then there were the FE Masterworks — studio-scale starship replicas that seemed to defy the boundaries of convention displays. The sheer craftsmanship and size of these models stopped people in their tracks, inviting long, silent moments of admiration from fans who understood the artistry at play.

This year, Factory Entertainment also delivered a masterclass in balancing sci-fi prestige with broad pop culture appeal, blending high-end collectibles with exclusives designed to celebrate milestone anniversaries. Chief among these was their heartfelt tribute to the 50th anniversary of Jaws, a franchise that remains as culturally potent today as it was in Steven Spielberg’s original summer blockbuster era. The Jaws Amity Island Billboard Scaled Prop Replica was an instant conversation starter — a 9-inch-wide display piece that recreated the iconic beachside warning from the film, complete with its defaced “graffiti shark” variant. Cleverly engineered with a reversible magnetic panel, it allowed collectors to switch between the pristine “Welcome to Amity” and the ominously vandalized version that playfully hinted at the lurking danger offshore. Priced at $90 and packaged in collector-friendly boxes, it was one of the convention’s most photographed exclusives. For those seeking a subtler nod to Amity Island, the Jaws Amity Island Police Chief Badge and Patch Limited Edition Prop Replica offered a more understated but equally compelling collectible. Crafted in brass alloy with impeccable embroidery for the patch, this set came in a custom gift box with a numbered Certificate of Authenticity and a prop story booklet — the kind of premium presentation that made it feel more like a memento from Chief Martin Brody’s desk than a convention purchase.

The Star Trek offerings were equally commanding in scope, proving that Factory Entertainment understands the soul of the franchises they work with. Beyond the already show-stopping Enterprise-D Dedication Plaque, fans were treated to the Gary Seven Servo Limited Edition Prop Replica, a perfect homage to the enigmatic “Supervisor” introduced in Assignment: Earth. Precision-machined from aluminum with a functional pop-out mechanism and adjustable dials, this $100 collectible was as much an engineering feat as it was a piece of fandom history. Smaller, desk-friendly items like the Star Trek Desktop Viewer Scaled Prop Replica ($70) charmed convention-goers with its miniature recreations of iconic visuals, from Lt. Uhura’s bridge communications to Lt. Commander Spock’s analytical schematics. For those who gravitated toward the Klingon Empire’s fiercer traditions, there was the Sword of Kahless ($50), faithfully scaled and cast in solid metal, and the formidable Klingon D’k Tahg ($60) with its decorative secondary blades — both of which demanded pride of place in any warrior’s display. These weren’t casual tie-in products; they were artifacts that carried the weight of the stories they came from, and holding them in person was a reminder of why Factory Entertainment has earned its reputation among serious collectors.

Outside the realm of science fiction, the booth was a whirlwind tour of genre history and fan passion, touching on everything from ‘80s fantasy to horror icons. The Masters of the Universe She-Ra Sword of Protection ($50) brought Princess Adora’s transformation weapon to life with solid-metal construction and a branded acrylic stand, an irresistible draw for those raised on the colorful battles of Etheria. The retro nostalgia train kept rolling with the Back to the Future Lyon Estates Scaled Prop Replica ($50), cleverly designed to feature the idealized 1955 suburbia on one side and the decayed, graffiti-marked 1985 reality on the other — a prop that quite literally flipped the script depending on your mood. Comic book fans gravitated toward the DC Hall of Justice Scaled Prop Replica™ ($45), a finely detailed recreation of the Super Friends headquarters soon to appear in the live-action Superman. Horror aficionados, meanwhile, found their fix in the chilling Friday the 13th Jason Mask Scaled Prop Replica ($60), complete with a removable, bloodied knife detail for added menace, a reminder that sometimes the smallest props carry the biggest scares.

One of the defining aspects of the Factory Entertainment experience at SDCC 2025 was its seamless blending of display spectacle and fan interaction. The booth hosted the high-profile Red Sonja signing on Thursday, July 24, with stars Matilda Lutz, Robert Sheehan, and Wallis Day greeting lucky fans who had won entry through the convention’s lottery system. The energy during the signing was palpable — collectors queued with their exclusive Red Sonja She-Devil 2025 Comic Book Packs in hand, each pack containing five exclusive comics and trading cards limited to only 500 copies. Whether fans were there for the comics, the collectibles, or simply the chance to connect with the actors, the signing served as a reminder of how Factory Entertainment’s booth acts as both a retail space and a community hub. By blending exclusives that could be pre-ordered online with those that had to be claimed on the show floor, the company managed to engage both physical and virtual attendees in equal measure, ensuring that the excitement of their offerings extended far beyond the San Diego Convention Center.

By the end of the convention weekend, the Factory Entertainment booth had solidified its place as one of SDCC 2025’s defining attractions. It wasn’t simply about buying merchandise — it was about engaging with tangible pieces of beloved stories, whether that meant holding a brass plaque from the bridge of the Enterprise, flipping a Jaws billboard to reveal its darker side, or admiring a scaled-down Hall of Justice. The attention to detail, the respect for source material, and the quality of production all combined to make every item feel like a true keepsake, not just a souvenir. Walking away from booth #2743, bag in hand and camera roll full, it was clear that Factory Entertainment’s philosophy isn’t just about selling collectibles; it’s about letting fans take home a piece of the worlds they love — worlds they’ve been visiting in their imaginations for decades, and that, for one long weekend in July, felt just a little closer.

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Photos and video : Boris Colletier / Mulderville