
Stepping onto the floor of the San Diego Convention Center this July 23, 2025, it was impossible to ignore the gravitational pull of Booth #2229, where Boom! Studios had once again transformed their space into a living, breathing love letter to comics, creators, and the fans who fuel their success. This year’s presence was more than just a vendor table lined with exclusive books; it was an immersive pop culture enclave that seemed to hum with anticipation and creative energy from the moment the doors opened. Towering displays of artwork from flagship titles like Something Is Killing the Children, BRZRKR, Power Rangers, and Butterfly framed the booth like vibrant gates into different worlds, while carefully lit glass cases showed off rare and exclusive editions that fans had been buzzing about online for weeks. You could feel the urgency ripple through the crowd as attendees clutched their daily exclusives lists, trying to decide whether to hunt down the VR Troopers #1 Elite Foil Logo Cover first or secure their spot in line for a coveted signing session.
The sense of occasion surrounding Boom! Studios’ exclusives this year was palpable. Each day brought a fresh wave of must-have collectibles that rewarded both early birds and savvy planners. Wednesday’s Something Is Killing the Children #0 Blank Sketch Cover with spot foil detail, limited to just 400 copies, had sketch artists on the floor buzzing about custom commissions they could envision on its stark white canvas. Thursday turned into a nostalgia trip with the VR Troopers #1 Foil Logo Cover and the even scarcer Elite Foil Logo variant—50 copies only—that became an instant bragging right for those quick enough to snag one. Friday brought a one-two punch of artistry and rarity with the Mouse Guard: Dawn of the Black Axe #1 by Walt Simonson, paired with the debut of the Butterfly #1 Ashcan tied to Amazon Prime Video’s upcoming adaptation. Saturday was a celebration of high-profile talent, with Lee Bermejo’s BRZRKR #1 7th Printing Foil Cover dazzling collectors alongside the moody elegance of Andrew K. Currey’s foil cover for Hello Darkness #12. And Sunday’s finale—the Mighty Morphin Power Rangers/Teenage Mutant Ninja Turtles III #1 Ashcan by Kevin Eastman—felt like a deliberate send-off, a bridge between generations of comic fans who grew up on radically different Saturday morning cartoons but could now line up together for the same prize.

Of course, the magic of the Boom! Studios booth wasn’t limited to what you could buy—it was equally about the human connections forged in the middle of Comic-Con’s organized chaos. The signing roster this year read like a who’s who of contemporary comics: Amy Jo Johnson, the original Pink Ranger, drew some of the longest and most enthusiastic lines of the entire convention, particularly because she offered to sign the Power Rangers Pink HC—with a cover by Peach Momoko and slipcase art by David Nakayama—for free. Watching her greet fans felt like seeing old friends reunite, with heartfelt stories of childhood memories mingling with laughter and selfies. James Tynion IV, whose Something Is Killing the Children has become one of Boom! Studios’ crown jewels, brought his signature mix of warmth and intensity to every conversation, while Jeff Lemire and David Petersen charmed crowds with stories of Minor Arcana and Mouse Guard, respectively. Then there was Lee Bermejo, whose signing sessions doubled as opportunities to snag a limited A Vicious Circle hardcover with exclusive bookplate—only 30 copies per session, each one a tangible reminder of Comic-Con’s fleeting treasures.
The panels mirrored this rich, varied energy and further cemented Boom! Studios as one of SDCC’s most versatile exhibitors. Thursday’s The New Era of Power Rangers took attendees on a guided tour through the franchise’s evolving creative vision, hinting at new directions while honoring its colorful past. Friday’s Prime Video’s Butterfly panel was one of the most talked-about events of the weekend, with Boom! Studios and Amazon Prime using the moment to distribute the exclusive Butterfly #1 Ashcan—a savvy blend of marketing and fan service that had attendees clutching the issue like a backstage pass to the show’s premiere. Saturday morning belonged to horror fans, as The Slaughterverse: Expanding the World of Something Is Killing the Children offered tantalizing hints about where James Tynion IV and his collaborators might take the eerie, monster-infested mythos next. These panels didn’t just advertise products; they deepened the sense of narrative worlds unfolding in real time, making the booth on the show floor feel like the physical anchor to stories still being written.

What stood out most, however, was how seamlessly Boom! Studios balanced its identity as a publisher of prestige content with its role as a hub for genuine fan engagement. While other booths often feel transactional, this one invited lingering—fans stayed to chat about which cover variants they’d hunt next, compared notes on past signings, or debated which Something Is Killing the Children tier packs were worth the gamble for a rare Andrew K. Currey gilded cover. In between those discussions, there were moments of unplanned joy: an impromptu photo op when Amy Jo Johnson spotted a cosplayer in a perfect Pink Ranger suit, or the buzz of excitement when a collector realized the Slaughter Bag 3-Pack Box they’d just purchased included an Adam Gorham insert comic they hadn’t expected. By the end of the day, the booth felt less like a temporary installation and more like a semi-permanent clubhouse for anyone who sees comics as both art and community.
Boom! Studios’ SDCC 2025 presence proved that the best convention experiences aren’t simply about scoring the rarest item or checking a celebrity off your meet-and-greet list. They’re about walking away with stories of your own—whether that’s the tale of the exclusive you barely managed to grab before it sold out, the memory of chatting with a creator whose work you’ve followed for years, or the shared grin exchanged in line with someone who loves a title as much as you do. Booth #2229 wasn’t just a showcase of limited-edition legends; it was a reminder that in the ever-expanding world of comics, the real exclusives are the connections you make along the way.
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Photos : Boris Colletier / Mulderville