Convention - Anime Expo 2025 : BEYBLADE X National Tournament Ignites with Immersive Tech

By Mulder, Los Angeles, Convention Center, 04 july 2025

The BEYBLADE X National Tournament—an official U.S. Open Class event for blader enthusiasts aged 13 and up—took center stage on Saturday, July 5, 2025, at Anime Expo held in the Los Angeles Convention Center’s Entertainment Hall (Booth E‑25). Organized by TOMY Company, Ltd., the tournament drew exactly 128 participants, the maximum capacity reached via first‑come, first‑served registration beginning at 9 AM PDT, with opening battles kicking off at 10 AM and running through to 5 PM. The prize? The prestigious title of National Champion—along with an all‑expense‑paid trip to compete at the BEYBLADE X World Championship, set for October 11–12, 2025, at Tokyo Tower in Japan—making every spin feel like a once‑in‑a‑lifetime opportunity  In the run‑up to the main event, the booth operated daily from July 3–6, offering a vibrant free‑play area where attendees could bring their own tops or borrow ones provided on-site, practice next‑generation combos, and preview upcoming BEYBLADE X products. Between battles, fans immersed themselves in anime highlights displayed on large screens and snapped photos in front of immersive backdrops, all curated to celebrate the anime’s rising momentum—especially with Season 2 slated to begin airing this summer in North America 

What truly elevated this Beyblade experience was the introduction of the XR Stadium, a high‑tech arena that merged physical play with augmented reality. Participants battled in real beystadiums while lights, collision effects, and speed metrics were projected around the stadium walls—completely transforming every clash into a cinematic, real‑time spectacle rarely seen outside Japan. Social media clips, such as the viral YouTube short titled POV: you can soon battle in XR STADIUM! BEYBLADE X XR Stadium is at Anime Expo 2025!, captured this momentous development, drawing attention for bridging the anime’s visual flair with live competition  Adding to the global atmosphere, the official Beyblade development team traveled from Japan to support the tournament, fostering a sense of authenticity and connection with the brand’s roots—an approach that head of global Beyblade business Masahiko Yamazaki applauded. He emphasized that the event in Los Angeles—the entertainment capital of the world—would accurately identify the top U.S. blader to represent the nation on the world stage 

Tournament logistics reflected both competitive fairness and fan engagement: the 128‑player bracket culminated in a top eight showdown, where finalists battled using three different tops inside Hasbro’s BEYBLADE X Xtreme Battle Set Beystadium. While competitors were encouraged to bring three personal tops, the booth provided limited Hasbro Beyblade X models for borrowing. The inclusion of Set Beystadium matches for finalists ensured a tech‑forward climax to the tournament 

Beyond the competition itself, attendees could indulge in related BEYBLADE X attractions such as the T‑SPARK deluxe tops, collectible gacha machines, and exclusive anime promotional items. The official TikTok and Instagram feeds featured behind‑the‑scenes shots and candid moments, showcasing everything from detailed top customization to triumphant competitors post-match, reinforcing BEYBLADE X’s multifaceted appeal as both tactical gear sport and immersive fandom experience .

Beloved since its debut in 1999 and currently in its fourth generation, BEYBLADE X has reportedly shipped over 30 million units globally as of April 2025. It led the battling toys category in 2024 sales across more than 11 countries, including the U.S., solidifying its position as a global toy phenomenon. With Season 2 production underway and the world championship on the horizon this October in Tokyo, the energy at Anime Expo 2025 felt electric—signaling that Beyblade is capturing new audiences while sustaining longtime fans 

Verified and compelling, the Anime Expo 2025 BEYBLADE X National Tournament exemplified the perfect fusion of competition, immersive spectacle, and global community. As the newly crowned U.S. national champion prepares to bring their skill to Tokyo’s World Championship, Anime Expo enthusiasts left with memories—not to mention highlight reels—of augmented reality stadiums, precision launches, and that unmistakable spinning top showdown vibe.

You can discover our photos in our Flickr page

Photos and videos : Nickolas Logan